The renowned Spanish company Global MICE Forums took a step forward in promoting business opportunities between Europe and Latin America in the sector of Professional Events and Business Tourism, with the presentation in Cancun of the next major event of the season: the GMF Latam Edition.
The presentation, which brought together more than 70 professionals from the hotel sector and agencies from the Mexican Caribbean at the Renaissance Cancún Resort & Marina hotel, included the participation of Rocío González Jonguitud, Director of Groups and Conventions of the Quintana Roo Tourism Promotion Council (CPTQ), Eduardo Domínguez Ibarra, Executive Vice President of the Cancun, Puerto Morelos & Isla Mujeres Hotel Association and Andrés Merino, CEO of Global MICE Forums.
"We are excited to hold this meeting that seeks to strengthen commercial ties between European buyers and Latin American suppliers. Likewise, we are pleased to be the first European company to hold this type of meeting in the Mexican Caribbean that will bring together important profiles from both continents," he said. Andres Merino.
“The Mexican Caribbean is the destination with the highest recruitment and reception of incentive groups, conventions, congresses and expos in Latin America, with direct routes to 120 cities around the world thanks to its three international airports, which will be added in 2024 the opening of the international airport of Tulum ”, indicated Rocío González.
In 2022, Quintana Roo received a total of 19,680,330 visitors, of which between 25% and 30% traveled for a corporate event, which translates into more than 5 million MICE visitors, according to CPTQ figures.
Apart from the North American markets, "the five main countries that generate MICE visitors to the Mexican Caribbean are the United Kingdom, France, Germany, Spain and Italy", hence the importance of hosting this important meeting in our destination, highlighted the director of Groups and CPTQ conventions.
The presentation took place in an environment of exchange of ideas and networking where attendees were able to see first-hand the program of the next Global MICE Forum and its dynamics, based on a combination of pre-arranged one-to-one appointment sessions between event planners, destinations and suppliers, training sessions and an attractive social program to encourage personal connections and business generation.
They were also able to discover the profiles of some of the European and American incentive agencies that will participate as buyers, the return on investment for the suppliers that attend, and the significant income that will be generated in the destination, which according to calculations by the organizing company will be around $50 million.