The new and energetic brand reflects joy, happiness and connection, emotions captured in a graphic identity that is composed of nine spheres with vibrant colors, which characterize the nine municipalities of the province, and the integration of an isotype that represents the letter “P ”, along with the slogan “Always real”, which denotes the authentic atmosphere of the destination, where locals and visitors interact naturally, creating a unique and unmatched connection.
During the presentation at Macorix House of Rum, it was revealed that the main market segments reflected by this new brand include sun and sand, water sports, digital nomads, nature, adventure, culture and history, nautical and cruise tourism, gastronomy and fun , romance and weddings. Lines that were staged during a dynamic event that was attended by authorities, businessmen, representatives of civil society and media linked to tourism in the region.
The brand “Puerto Plata: Siempre Real” was the result of an arduous research process led by the consulting company Berry Whale. Workshops, interviews and surveys were carried out with the participation of more than 700 people from the public and private sectors, as well as visitors and residents, obtaining very valuable information in order to generate a representative and authentic identity, explained Birgitt Heinsen, president of the Puerto Plata Destination Tourism Cluster.
It was announced that a series of applications emerge from this valuable tool, including a renewed web portal, promotional video, a complete newspaper library, strategic development, marketing, and investment plans, among others. A governance committee will also be created, made up of public and private actors, in charge of ensuring the correct implementation and positioning of the brand, with these being responsible for introducing adjustments according to opportunities that arise and the evolution of international trends.
The Tourism Cluster thanked the allied institutions and companies for their support in the launch activity of the destination brand, including: Vinícola del Norte, Banco Popular Dominicano, Banreservas, Aeropuertos Dominicanos (AERODOM), Siglo XXI, Easy Events Solutions, Hielo and Agua Internacional, Deposito Ferretero, Grupo Atlántico, Transporte Monumental, Emotions by Hodelpa, Viva Wyndham, Casa Marina, Transporte Arianny, Ocean World, Municipal Council of Puerto Plata, Curban Comunicación Urbana, Blue JackTar, Hotel Gran Ventana, Sunscape, Restaurante Punto Marisco , Aguaji and Baia Restaurants by The Ocean Club, Natura Cabana, Greenland Glamping, Lorena Medina Yoga, 27 Charcos de La Damajagua, Manureva Tours, Where To Go Tours, Lynob Technologies, Rosaida González Foundation, Sol Cero Deportes Acuáticos, Master of The Ocean , Nice Dominicana, Turinor and Funny Monkey Entertainment.