The Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) reached a significant milestone in strengthening relations between Peru and India during the latest edition of the Roadshow Asia 2023, held in October in India and China. The business potential, which exceeded USD 5,310,000 in the Indian market alone, highlighted the growing interest of tourists in exploring Peruvian destinations.
In this context, the OTM Fair in the city of Mumbai, scheduled for February 8, 9 and 10, will be the stage where PROMPERÚ will consolidate our country as a destination of unique experiences. Accompanied by 10 national companies, the entity promoting tourism, exports and business investments will include a specialized seminar and a video exhibition on the cultural and tourist wealth of Peru at the entrance to the fairgrounds.
India, an economy that saw 6.7% growth last year, is projected to be one of the most dynamic economies in the next five years. Analysis of the Indian outbound market by Turismo In, a PROMPERÚ service, indicates a surprising recovery in trips abroad, surpassing other Asian powers. This fact has consolidated India as a key objective and has aroused the interest of travelers from this country, especially the youngest ones.
According to PROMPERÚ's tourism intelligence service, Turismo In, current trends indicate an increase in travel demand, driven by greater purchasing power and a curiosity to discover new destinations, especially among millennials and centennials. A large percentage of Indians also think that it is important to spend money on experiences and, since family units often include extended family, they often enjoy group trips.
Due to its projected growth of 22.2% in the issuance of Indian travelers to the world this year, an increase in average spending to more than USD 2000 and an average stay of 8 days, PROMPERÚ has been carrying out various strategic promotional actions in this market.