The events that were held in Toronto on April 9, 2024 and in Montreal on April 10, 2024, were a complete success as more than 700 agents attended, and represented a great opportunity in the promotion of Europamundo. Javier Villodre, Sales Manager of Europamundo Vacations has joined both in both cities.
Europamundo Vacations promoted its product in English in Canada as part of the strategy to increase brand awareness in the North American market.
Last December, Seattle travel agencies were approached for the first time with One Dream Travel. In the first quarter, different presentations and sales calls were also made in New York and Washington DC, with ETB Travel also participating in the Adventure & Travel Show 2024 and in Florida. Together with the official representative of Europamundo, PJR Travel International, the English-language market in cities such as Miami, Tampa and Orlando was covered.
Although the priority for the company is to develop the B2B channel, some marketing actions were carried out aimed at the show consumer (B2C).
The 2024-2025 season product portfolio includes new routes with guaranteed group departures in the Basque Country (Spain), Alsace (France), Black Forest (Germany), fjords in Norway, new operations in the USA and Canada and new and exciting tours in the Middle East, including Saudi Arabia or the United Arab Emirates.
Private tours in Europe for 2 to 7 passengers have been widely promoted and well received by the sector. A new addition to the product family has been Politours river cruises, which offer exciting opportunities to discover the Rhine, Danube and Moselle rivers and canals in the Netherlands and Belgium. As well as a sea cruise through Croatia and Montenegro with specific departures in English from May to September 2024.
The North American English market is one of the best producers of Europamundo Vacations worldwide.