In this context, Travel2latam spoke with Germán Pérez, Vice President of Business Development at Didatravel.
What are the objectives with which you come to the fair?
Mainly to publicize our more than two years working in the Latin American markets. Continue strengthening our presence, helping to understand our platform and the products we have, the negotiation and contracting capacity that we bring to markets and destinations. And strengthen the relationships we already have. We currently have more than 50 clients in the Brazilian market both outside the region and within Latam.
If you had to highlight the added values of working with you, what would they be?
The technology. We have a platform that allows us to be very efficient when it comes to not only offering our own contracted inventory, but also putting that to use within other suppliers, and offering the best available rate in a very short term. This makes us very commercially aggressive in terms of the competitiveness of our rates.
On the other hand, we have a very good service. And we offer a lot of attention to be able to provide a good after-sales service and then it is a good product portfolio. We have about 75,000 direct contracts, despite our origin in a Chinese company, the inventory is already very global. 25% of these are contracts in America, another 20% are from Europe, which are the destinations that are the most important for our Latin American markets.
What are the next steps to follow to support the growth you expect?
In terms of growth we are very surprised with how the market is accompanying us. Last year for the Brazilian market, for example, we made 200%. We are strengthening the commercial team. We currently have an account management team here in San Pablo that is growing and optimizing. We are strengthening the team outside China, which is where we were already starting to set up a more local team to be able to provide better service.
What upcoming events are you going to be performing at?
Globally we are participating in almost all major industry events. The next event we have is IPW in Los Angeles. We were at Tianguis in Mexico last week. We have a very large participation scheduled in London, WTM. FIT in Buenos Aires has to do with Latam and surely some of the smaller fairs here in Brazil.
Also, do you have your own events or workshops planned to get closer to more local markets?
We are organizing and planning some actions. We work a lot with technological partners, what we call tech house. And we have a fairly clear strategy for approaching new accounts via those parameters. So we are starting to talk and plan some options together with them, specifically in the markets where they work to be able to make our benefits, our platform a little more known and be able to attract clients from that side.