WTM Latin America: Lucas Fiuza new CEO of WAM - We Are Movements talks about repositioning the brand

Lucas Fiuza, CEO of WAM, shared in an exclusive interview during the 11th WTM Latin America, from 15 to 17 at Expo Center Norte in São Paulo, exciting details about the company's growth and transformation

(Source: Mary de Aquino.)

WAM is a real estate tourism group focused on hospitality and entertainment, it already operates eleven hotels in almost all regions of Brazil, with the exception of the North region. Additionally, the company manages four theme parks and is involved in multi-property and family development real estate tourism operations, representing a well-established business vertical.

Fiuza revealed WAM's plans for the future, including new developments under construction in Pirenópolis, Alagoas and Porto Seguro, as well as plans to expand further in Ceará, Alagoas and Rio Grande do Sul. These projects demonstrate the company's ongoing commitment to offer high quality experiences in different destinations in Brazil.

With a history deeply rooted in the private sector and extensive experience in real estate development and residential tourism, Fiuza highlighted his professional career and his time in the public sector, including his work at the Ministry of Tourism and the Brazilian Export and Investment Promotion Agency (Apex Brazil).

Recently, WAM has undergone significant changes to its management and business model, resulting in a repositioning of the brand. Fiuza emphasized the company's renewed focus on hotel operations and delivering memorable experiences to customers, rather than the previous multi-property model. The company's new name, "WAM Experience", reflects this change in direction and highlights the company's commitment to providing quality hospitality and entertainment.

With a customer-centric approach and service excellence, WAM is ready to continue its successful journey as a leader in the hospitality and entertainment industry in Brazil. This is just the beginning of a new era for the company as it continues to expand its presence and offer experiences to its guests and visitors.

Report and photos: Mary de Aquino.


 


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