Barceló signs an agreement with Lifemiles to be part of its loyalty program
The members that stay in any of the 42 hotels that the chain has in Latin America will be able to accumulate 1 mile for each dollar invested in the accommodation rate
Starting next July 11, users of the "LifeMiles" loyalty program will be able to take advantage of their stays in any of the 42 hotels that Barceló Hotel Group has in Latin America. Thus, during the first 3 months of the launch promotion, LifeMiles members staying in the aforementioned establishments of the chain will receive 2 miles for every dollar they invest in their vacations, becoming the exchange after that date. 1 mile for every dollar.
According to the Commercial Corporate Director of Barceló Hotel Group, José Brichs, "this alliance is part of the project that we started at the beginning of this year in order to strengthen our relations with the main airlines in Latin America. In this sense last March we signed a similar agreement with the Panamanian COPA, whose launch promotion offers until September 2 miles for every dollar invested ".
Many of the clients that come to our stores, he concludes, "do it on planes of Latin American aviation companies with which we share interests. These alliances seek to take advantage of synergies and, above all, to give maximum benefit to the customers we have in common. In addition to these two agreements, we plan to sign new agreements with other airlines by the end of the year. "