AMResorts presents Reflect Resorts & Spas and its partnership with Santa Fe hotel group
In Cancun Travel Mart it has been announced that Reflect Resorts & Spas will be responsible for the commercialization, sales and marketing of the three Grupo Santa Fe properties in Cancun, Los Cabos and Nuevo Vallarta
In this new co-branding model, AMResorts through its new brand Reflect Resorts & Spas is responsible for the commercialization, sales and marketing of the three Grupo Santa Fe properties in Cancun, Los Cabos and Nuevo Vallarta that until last 30 June operated under its Krystal Grand brand. Grupo Hotelero Santa Fe maintains ownership of the hotels and will continue to operate them.
Now, these hotels, representing a total of 1,329 rooms, operate under the Reflect Resorts & Spas brand whose goal is to generate greater international sales growth, as well as greater customer acquisition thanks to the strength of Apple Leisure Group's distribution channels. , the provider of vacation packages to Mexico and the largest Caribbean in the United States, moving about 3.4 million passengers per year.
AMResorts is a recognized leader in the management of luxury All Inclusive hotel brands, with a solid global structure of sales, marketing, and distribution, and an inventory of almost 20,000 rooms operating under one of its brands in Mexico, the Caribbean and Central America. Apple Leisure Group, meanwhile, is the leading American group in the pleasure travel segment, with a vertically integrated business model that serves travelers and destinations around the world.
Grupo Hotelero Santa Fe, is a Mexican company with a long history of success in the hotel industry in Mexico and an average experience of 28 years. The team has acquired and developed more than 10,000 rooms in Mexico and Latin America that currently has 27 hotels, more than 6,600 rooms and is listed on the Mexican Stock Exchange under the HOTEL ticker.
"We are certain that our partnership with Grupo Hotelero Santa Fe and the Krystal brand is a successful formula, since it establishes an unprecedented synergy between two internationally recognized tourism groups that provide complementary attributes and qualities," commented Alex Zozaya, CEO of Apple Leisure Group. "The trajectory that Grupo Hotelero Santa Fe has in the hospitality segment in Mexico, makes it the ideal partner for the launch of the new joint brand Reflect Krystal Grand, which offers a unique and innovative beach hotel concept."
For his part, Francisco Medina Elizalde, CEO of Grupo Hotelero Santa Fe, said that "this strategic alliance gives us access to more direct, diversified and profitable distribution channels. The above, combined with our proven capacity as the best hotel operator in Mexico that optimizes the results of these properties, plus we can expand this scheme to a larger number of hotels. "He also commented that the group will make an investment around $ 8 million for the renovation and adaptation of the three properties in accordance with the standards required by AMResorts for the Reflect Resorts & Spas brand.
Gonzalo del Peón, President of AMResorts informed "this alliance allows us to continue growing with our new brand through these three hotel icons in their destinations, as well as expand our product portfolio for the tastes and preferences of all types of tourists under our concept Unlimited-Luxury ". Similarly, he announced the expansion plans of the company with the opening of the new Sunscape Star Cancun scheduled for next April and other hotels of its various brands in the region at the end of 2019 and during 2020. The company plans to reach 81 hotels with 9 brands in 11 countries and 36 destinations in the near future.
Reflect Resorts & Spas is a family-friendly brand, which will operate under the Unlimited Luxury model where everything is included with unlimited access to gourmet restaurants with a la carte service and for which no prior reservation is required, unlimited premium beverages, service to rooms 24 hours, activities for the whole family day and night, themed parties, without bracelets, and tips and taxes included with vibrant scenarios facing the sea in diverse and exciting destinations, offering the possibility of perfect getaways for all types of travelers, with adult-only pools for an isolated relaxation and family pools for maximum fun, as well as enriching activities and experiences inspired by the culture of each place and more.