Greater Miami Convention & Visitors Bureau announced the latest tourism indicators

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Greater Miami Convention & Visitors Bureau announced the latest tourism indicators
Wed November 07, 2018

The destination marked a record of 16 million visitors between September 2017 and August 2018, representing an increase of 1% year-on-year

 


The GMCVB announced the latest tourism performance indicators that include a record 16 million visitors during September 2017 and August 2018, which represents an increase of + 1% over the same time of the previous year; despite Hurricane Irma. The increase in night visitors generated a record $ 26.5 billion in consumption, an increase of + 2% compared to the same period of the previous year. The numbers show the strength of Miami's travel and tourism industry and especially the hotel performance, where revenues per available room (RevPar) grew more than + 10% in the same period of the previous year. The performance of the hotel sector showed a strengthening from September 2017 to August 2018. This impressive double-digit growth in RevPar was driven by the + 7.9% increase in the hotel room rate and the + 2% growth in the hotel room. occupancy of hotels during the period covered and hotel demand reached a record state and grew + 2.2%. The success of the hotel industry can be attributed in part to the GMCVB "Hotels First" Marketing Initiative that positions hotels as the focal point of a visitor's vacation. The "Hotels First" marketing initiative worked in conjunction with GMCVB's "Found in Miami" global marketing campaign, which invites travelers to discover the rich multicultural heritage of the city of Miami.

He opened the new Royal Caribbean cruise terminal in Port Miami
The largest and most modern cruise ship terminal in the world received its first guests as the Royal Caribbean Mariner of the Seas who robbed Port Miami Terminal A. Terminal A was designed to accommodate the passengers of two of the world's largest ships, the Symphony of the Seas and its sister ship, Allure of the Seas. In addition to housing two of the largest ships in the world, the new facility with LEED certification, which will soon be the largest and most modern cruise ship facility in the world. It has implemented new technologies and waiting areas to improve the guests' boarding experience. The building was designed by the Broadway Malyan architecture firm. As a result of the new terminal, Royal Caribbean is expected to increase passenger numbers by 1.8 million per year, which makes Port Miami and its Royal Caribbean terminal the largest in the United States. The terminal is nicknamed the "Crown of Miami" because of its distinctive shape. On November 2, the opening ceremony was held, which formally opened the new terminal to the public. Symphony of the Seas arrives at Terminal A on November 9, 2018.

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