Expenditure on outbound tourism from the Gulf is six times higher than the world average
The block made up of the six countries of the Arabian Peninsula have increased in a decisive way in recent years their consumption in international tourism exceeding 60,000 million dollars in 2017
A new report from the World Tourism Organization (WTO) and the European Tourism Commission (CET) shows that outbound tourism from the Gulf Cooperation Council (GCC), which includes six countries in the Arabian peninsula, has increased decidedly in recent years, with an international tourism spending over 60,000 million US dollars (USD) in 2017.
In the new report entitled The Gulf Cooperation Council (GCC) Outbound Travel Market, prepared by the UNWTO and the CET with the support of Value Retail, the fast issuing market is analyzed growth of the countries of the Gulf Cooperation Council (GCC), namely: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, with special attention to the image of Europe as a tourist destination. It is observed that the expenditure in international tourism per capita was 6.5 times higher than the world average in 2017, with an expenditure that is calculated above the 60,000 million USD in 2017, against the 40,000 million USD in 2010.
On the occasion of the presentation of the report, the Secretary General of the WTO, Zurab Pololikashvili, said: "The GCC countries make up a rapidly growing market, with the potential to contribute significantly to European tourism, diversifying demand and promoting new tourist segments ».
For his part, Peter de Wilde, president of the CET, said: "The countries of the GCC continue to be a rising market for European destinations, which should take advantage of the potential offered by a younger CCG traveler, in search of value , well informed and knowledgeable in technology ».
It is noted that the CCG travelers are mostly young and family oriented, with a large disposable income and looking for high quality accommodation, food and retail services. They value the variety of European attractions and landscapes, their developed infrastructure and common currency and visa systems, which facilitate travel to multiple destinations.
The report concludes with concrete recommendations on how to position and promote Europe among tourists from the GCC countries. It is suggested that destinations should focus on promoting specific tourism products and developing pan-European themes to attract tourists who want to travel to multiple destinations.
The presentation of the study will be supported by a webinar in which the perspectives of the issuing tourist market of the GCC countries will be reviewed, information will be provided on the profile and behavior of the CCG travelers, together with strategies and marketing messages suitable for consumers of GCC countries.