Megan Underwood, Visit Park City: “Brazil is a priority market and full of energy

On August 28th in São Paulo and the 29th in Rio de Janeiro, journalists and tourism professionals had a special meeting with Megan Underwood, marketing manager at Visit Park City. The executive arrived in Brazil to officially launch the North American destination's snow season and highlight the growing importance of the Brazilian public.

"Brazilians are fun, loving, and vibrant. We are very proud to welcome them to Park City," said Underwood, who led a relaxed presentation packed with news about the Utah city.

Easy access and hassle-free transportation

One of the most important advantages highlighted by Underwood is its strategic location. Park City is just 35 minutes from Salt Lake City International Airport, facilitating connections from South America. According to the executive, the arrival of a new direct Latam/Delta flight via Lima is a milestone for the season.

In addition to its proximity, the city offers free public transportation, eliminating the need for a car. "We want everyone to feel like a local, without worrying about driving in the snow," explained Underwood.

World-class resorts

Park City is home to two iconic ski resorts: Deer Valley Resort, which this year is undergoing its largest ski expansion of the century, and Park City Mountain, recognized as the largest ski resort in the United States.

While Deer Valley focuses on exclusivity and high-quality service—including limiting the number of skiers per day and banning snowboards—Park City Mountain focuses on diversity: "There are over 300 runs and 41 lifts. You can spend an entire season without repeating the same route," Underwood emphasized.

Gastronomy, history and local culture

With 150 restaurants and bars spread across its 10-mile stretch, Park City also prides itself on its culinary scene. Some establishments have decades of tradition, while others have received awards from renowned foundations.

The town still retains its historic charm, with 47 buildings preserved from the mining era. "Our Main Street is the heart of Park City. Colorful, vibrant, and filled with galleries, shops, and local restaurants," said Underwood.

Sustainability and Olympic legacy

The destination is committed to its sustainability positioning, using renewable energy and environmental preservation projects. "We want future generations to experience the same beauty we have today," Underwood emphasized.

The sporting legacy also lives on: the city hosted the 2002 Winter Olympics and is preparing to host the event again in 2034.

The connection with Brazil

According to Camila Lucchesi, Visit Park City's representative in Brazil, the country has become a priority over the last three years. "Brazilians are enchanted by the destination because Park City is family-friendly. The hotels and restaurants are prepared to welcome children, and even the trail maps highlight kid-friendly routes," said Lucchesi.

With expected continued growth in visitor numbers, Park City promises to be increasingly present on the calendar of Brazilian skiers.

Report and photo: Mary de Aquino.