Braztoa carries out an institutional mission in Colombia

Held in partnership with ProColombia, Corpoturismo (Cartagena Tourism Corporation), the hotel entity Cotelco and the Bogotá Tourism Institute, the program includes technical visits to tourist attractions, hotel ventures and local experiences that offer products such as community and gastronomic tourism, as well as institutional meetings and meetings with the local trade with the objective of facilitating joint actions to promote the destination in Brazil, supporting operators in the development of new itineraries and products.

Braztoa also brought together more than 100 local trade professionals for a presentation on the potential of the Brazilian market. Braztoa's CEO, Marina Figueiredo, highlighted that the Cartagena region connects with key trends observed by Braztoa's partner operators, such as immersive experiences, local cuisine, community tourism, sustainability, well-being, and nature. Diego Sierra, from Guanabara, Braztoa's communications agency, spoke about marketing strategies that combine the operators' distribution power with campaigns aimed at the end consumer.

Connectivity between the two countries includes direct flights to the capital, Bogotá, from São Paulo, Rio de Janeiro, Brasília, and Manaus. In 2024, the country welcomed more than 4.27 million tourists, including 159,748 Brazilians, an increase of 8.2% compared to the previous year. In 2025, Brazil has established itself as an even more important source market, as 48,836 Brazilians visited the country in the first quarter, a 16.5% increase compared to the same period in 2023.

"The Cartagena region has immense potential in our market, as it goes far beyond the Caribbean we know, with a unique identity that combines what Brazilians seek in a trip today, with attractions such as culture, history, gastronomy, sun, and beaches. Therefore, this institutional visit is part of a broader Braztoa strategy for the destination, which will include a series of initiatives to engage with Brazilian operators, including a trade mission with these companies to expand opportunities for developing innovative and personalized products," comments Marina Figueiredo, CEO of Braztoa.  

"Brazil is a strategic market for the internationalization of our tourism, and working together with partners like Braztoa strengthens our presence in the country. Thanks to air connectivity and a unique offering that combines history, culture, romance, and cruises, Colombia is consolidating itself as 'the Land of Beauty' in the hearts of travelers. These results are reflected in the growing arrival of more Brazilians, who occupy a leading role in international tourism to our country," explained Carmen Caballero, president of ProColombia.

One of the points that most impressed the Colombian trade is the great potential of the Brazilian market, since operators embarked 9.81 million tourists in 2024, 40% of them (3.93 million) for trips abroad.  

"We've made progress in our mission to conquer new markets for Cartagena's tourism promotion and are beginning to see results in Brazil. The Braztoa Tour Operators Mission win opens a huge door for a two-way movement: hosting an event of great importance to the tourism sector and generating a positive impact that drives tourists from the country to our city. We were delighted to have the association's representatives present, who inspected locations and experiences to ensure the event's success," said Liliana Rodríguez, executive president of Corpoturismo.

Source: Agencia Guanabara