FITUR LGBT+ 2026: diversity, inclusion, and innovation for a growing sector

FITUR LGBT+ will once again bring together professionals, institutions, and travelers from January 21-25 at IFEMA Madrid in the largest space dedicated to LGBT+ tourism, which continues to gain prominence as one of the fastest-growing and most promising segments in the global tourism industry. According to Research and Markets, the global LGBT+ tourism market reached an approximate value of $357.6 billion in 2024 and is projected to exceed $532.8 billion by 2030.

In this context of growth and transformation, FITUR LGBT+ announces a new edition and consolidates its role in understanding the positive impact and potential of diversity in the tourism industry, as well as the trends and opportunities this segment presents for destinations, institutions, and businesses.

In collaboration with JN Global Project, and under the motto 'Much more than tourism' in 2026, FITUR LGBT+ presents a dual program adapted to the needs of professionals from Wednesday 21 to Friday 23 January and to travelers during the weekend, Saturday 24 and Sunday 25.

FITUR LGBT+ 2026 promotes diverse, representative, and safe tourism

One of the central themes will be the construction of inclusive and safe destinations. Best practices and certifications that guarantee welcoming spaces for all identities will be presented, promoting the confidence of LGBT+ people when traveling. Local policies will be presented, raising awareness among tourism professionals, and tools to assess the real inclusion of accommodations, businesses, and territories.

Likewise, the spotlight will be placed on new emerging destinations that are investing in this market, beyond the major capital cities. Rural, nature, and ecotourism tourism presents an opportunity to diversify the offering and decentralize LGBT+ tourism, with successful examples in different regions.

The visibility and representation of diversity within the community itself will also be a key focus. The event will address the real inclusion of trans and non-binary people in tourism, as well as the visibility of lesbians, older LGBT+ people, and queer profiles. Culture becomes a key tool here, with diverse programming proposals that celebrate plural identities and narratives.

In an increasingly competitive environment, innovation in marketing and communications aimed at the LGBT+ audience will be another highlight. How to connect with this segment through authentic campaigns, real and inclusive narratives, as well as the role that influencers and content creators play in traveler decision-making, will be analyzed. Additionally, personalized experiences such as wellness, sports, and gastronomic tourism, which offer high added value, will be explored.

The event will also serve as a meeting point for networking and the development of strategic alliances. Cooperation between the public and private sectors will be promoted, with the aim of fostering joint projects, training, and opportunities for travel agencies, startups, and tour operators looking to specialize in this niche.

Finally, the role of major events and celebrations, such as Pride festivals and LGBT+ sporting competitions, will be analyzed. These not only promote visibility but also generate significant economic impact and play an important role in social transformation.

Diversity Celebration Weekend

In addition to the professional program, recreational activities open to the general public will take place throughout the weekend, featuring cultural offerings, music, and celebrations to enjoy in an inclusive and festive environment. These activities seek to bring the values ​​of diversity and coexistence to the public, beyond the professional sphere.

FITUR LGBT+ 2026 is presented as a key platform for moving toward a more diverse, inclusive, and sustainable tourism that recognizes the diversity of identities and guarantees the right for all people to travel freely and safely.

Source: FITUR.