WTM London 2025 prepares for its biggest edition in history
The world's most influential travel event announces an ambitious conference program with a common theme: "Reimagining Travel in a Changing World"
World Travel Market (WTM) London 2025, organized by RX, now has its conference program available, consolidating its position as the largest edition in its 45-year history. With more than 40 confirmed sessions and more to be announced, the event promises to bring together global leaders to reflect on the changes and challenges facing the industry.
For the first time, all presentations and stages will be unified under a central theme: "Reimagining Travel in a Changing World," allowing experts from diverse fields to share their views on the evolution of tourism, from new international policies to changes in traveler behavior.
The event, which saw 19% growth in overall attendance in 2024 and doubled interest in sustainability issues, this year includes iconic conferences such as the WTM Trends Report, in partnership with Oxford Economics, and the WTM Ministers' Summit, which is celebrating its 19th edition with the participation of tourism leaders from around the world.
Specialized summits will also be held, such as the DEAI Summit, focused on global inclusion; the Technology Summit, which will address empathy in travel through innovation; the Geo-economics Summit, focused on macroeconomic transformations; the Marketing Summit, on the evolution of tourism marketing; and the Sustainability Summit, under the provocative title "Sustainable Tourism is Dead – Long Live Sustainable Tourism."
The program also includes exclusive sessions for media and content creators, exploring the impact of artificial intelligence on travel communication, as well as inspiring keynote addresses such as that of culinary futurist Tony Hunter, who will explore how Generation Alpha is redefining culinary tourism.
“The pace of change in travel is accelerating. We've asked our speakers to help attendees thrive during this pivotal moment for the industry,” said Brooke Gilbertson, Conference Manager at WTM London.
With this ambitious program, WTM London 2025 reaffirms its role as the most influential global meeting point for tourism professionals.
Source: World Travel Market London 2025.