Costa Rica: a sustainable tourism model that makes a difference
With more than four decades of strategic decisions in conservation, development and sustainability, it is positioned as an international benchmark for tourism professionals
Behind the country's international recognition are key milestones that reflect its commitment to conservation and development. These include the abolition of the army in 1948, the formation of the Costa Rican Tourism Institute (ICT), the creation of the National Network of Conservation Areas in 1970, and the adoption of the Ecological Blue Flag Program in 1995. Since 1990, Costa Rica has doubled the size of its forests while tripling its per capita GDP, becoming the first country in the world to reverse deforestation.
The Costa Rican tourism model is based on innovation, sustainability, and inclusiveness, with the goal of improving the quality of life of communities and enhancing the well-being of its citizens. Initiatives such as the Certified Sustainable Tourism (CST), recognized by the Global Sustainable Tourism Council, have empowered more than 130 companies to generate a positive impact on the country's socio-environmental development.
Tourism in Costa Rica is a strategic activity for the national economy, generating more than 210,000 direct jobs and 400,000 indirect jobs. In 2024, tourism revenue will reach $5.434 billion, a historic record for the sector. Furthermore, Costa Rica chairs the World Tourism Organization's Tourism and Sustainability Committee for the first time, consolidating its leadership in the region and around the world.
Thanks to a combination of public policies, civic engagement, and an inclusive tourism model, Costa Rica is positioned as an example of sustainable development for tourism professionals seeking to generate economic, social, and environmental value.