Felicità, a new Flex Living brand, has joined the Wyndham Hotels & Resorts portfolio

This strategic agreement will allow both companies to promote the development of hotel and flexible stay projects in key locations in Argentina, Uruguay, and Paraguay, with a comprehensive operating model that combines Waves' operational expertise and Wyndham's international strength, supported by its global reach, its Wyndham Rewards loyalty program—with more than 120 million members—and a cutting-edge technology platform.

Felicità combines the flexibility of short-term rentals with world-class hotel standards. It is designed to meet the needs of digital nomads, business travelers, and professionals seeking comfortable stays with design, technology, and services included.

“After more than 15 years of successfully managing premium corporate buildings, we are excited to bring our expertise to the hotel and Flex Living sector with Felicità. Together with Wyndham, we can create innovative solutions that generate superior value for owners and memorable experiences for guests,” said Marcos Villanueva, CEO of Waves.

Gustavo Viescas, President of Latin America and the Caribbean for Wyndham Hotels & Resorts, said: “With the addition of this new offering to the Trademark Collection by Wyndham portfolio, we reinforce our commitment to anticipating the trends that are transforming the industry. This model expands opportunities for developers and owners, while strengthening the brand's presence in strategic markets.”

The joint venture combines Waves' operational expertise, with over 15 years of know-how in premium management (housekeeping, front desk and building administration), with the international power of Wyndham Hotels & Resorts, which brings the global reach of a portfolio of 8,300 hotels, its Wyndham Rewards loyalty program—with over 120 million members—more than 600 distribution channels, and a $275 million technological investment aimed at improving the guest experience and optimizing franchisee revenue.

This high-performance model is based on three pillars:

Global reach and brand strength: Properties benefit from Wyndham's international recognition and its distribution and loyalty ecosystem.

Operational Excellence and Efficiency: Waves brings its track record of premium management and quality standards, now powered by Wyndham's technology platform, enabling operations to scale, reduce costs, and maximize Net Operating Income (NOI).

Superior guest experience: fully equipped apartments, premium amenities (coworking, wellness, coffee on the ground floor), integrated digital services, and an app that centralizes the entire stay.

In the Southern Cone, Wyndham Hotels & Resorts has a consolidated presence: in Argentina, it operates 56 hotels (more than 4,100 rooms) under 7 brands; in Uruguay, 3 hotels (more than 380 rooms) and 2 brands; and in Paraguay, 6 hotels (more than 800 rooms) across 5 brands.

Source: Waves.