Wellness without borders: the destinations leading the Zen movement in 2025
A Fresha study reveals the 10 cities where wellness has moved from being a trend to becoming a lifestyle, driving innovation and unique experiences globally
Wellness is no longer a fad, but an everyday practice that shapes urban culture around the world. This is confirmed by a new study by Fresha, a global beauty and wellness booking platform, which analyzed millions of transactions over the past year to identify the cities that will set the pace of the Zen movement in 2025.
The research focused on the wellness category—which encompasses massages, facials, yoga, meditation, and holistic therapies—and reflects where this practice is most deeply rooted in daily life.
“These results show where well-being is a real part of everyday life,” said William Zeqiri, founder and CEO of Fresha. “They are the true capitals of self-care, where people prioritize the balance of mind, body, and soul.”
Top 10 Zen & Wellness Cities 2025
Dubai – Luxury spas, biohacking, and cutting-edge treatments.
Melbourne – Pioneer in eco-conscious beauty, sustainability, and holistic living.
London – Wellness is becoming a part of urban life, from AI-powered skincare to rooftop yoga.
Bali – Spiritual epicenter of holistic retreats and healing in nature.
Abu Dhabi – A bridge between traditional hammams and cutting-edge therapies.
Auckland – Maori-inspired and botanical-based treatments.
Riyadh – An emerging luxury spa destination with international reach.
Toronto – Diverse and inclusive wellness culture with sustainable innovation.
Singapore – Futuristic wellness powered by artificial intelligence and smart tech.
Cape Town – An authentic offering of eco-spas, sound therapies, and botanical rituals.
Beyond the ranking, the study leaves three key conclusions:
Cultural: Reveals the places where wellness is most integrated into daily life.
Lifestyle trends: confirm the rise of holistic living, clean beauty, and mindful culture.
Industry: Focuses on cities leading the global path in spa, salon, and wellness experience innovation.
With this snapshot, Fresha positions wellness as a driver of cultural and economic change, capable of transforming both the daily lives of citizens and the future of the tourism and personal care industries.
Source: Fresha.