Buenos Aires, September 2025 – Grupo Hotelero Albamonte (GHA) announced the opening of a new hotel under the Howard Johnson brand in the Republic of La Boca, one of the most iconic and tourist-friendly neighborhoods in the City of Buenos Aires. The property, located at Brandsen 927 across from the historic La Bombonera stadium, offers a unique experience that combines privileged views, contemporary design, and tributes to the Xeneize culture.
The Howard Johnson Undici República de La Boca hotel stands out for its strategic location just meters from Caminito and within the Arts District, surrounded by museums and cultural centers such as the Quinquela Martín, the MAMBA, the Usina del Arte, the Wax Museum, and the Proa Foundation.
The property includes spacious rooms and suites equipped with every comfort, 24-hour reception and security, a gym, relaxation areas, a rooftop pool, and three levels of parking with 100 parking spaces. The culinary offering is provided by El Genovés , an international restaurant that fuses Argentine cuisine with a contemporary twist and a selection of local wines.
The hotel also offers event spaces such as the La Bombonera Room, with capacity for 150 people and natural light, along with a coworking area and a terrace ideal for cocktails and sunsets.
“Both the facilities and the location make this hotel a unique proposition for the tourism and corporate sectors,” said Alberto Albamonte, CEO of Howard Johnson and Days Inn in Argentina. “Those who stay here will experience the unparalleled passion of soccer at its finest.”
For his part, Gabriel Impallari, the hotel's general manager, emphasized: "Adding Howard Johnson to Undici is much more than incorporating a brand; it's strengthening a vision. We are committed to excellence without losing our local, cultural, and intimate essence."
The official opening of the Howard Johnson Undici República de La Boca is scheduled for September of this year, consolidating the chain's position as a leader in the Argentine hotel market.