Singapore sets the stage for MICE Show Asia 2025

MICE Show Asia 2025, the leading event for the meetings, incentives, conferences and exhibitions (MICE) industry in the Asia Pacific region, will return to the Sands Expo and Convention Centre in Singapore from 15 to 17 October 2025. Co-located with ITB Asia and Travel Tech Asia, the three-day show is more than just a meeting point: it is the heartbeat of an industry that connects people, drives global commerce, and creates unforgettable experiences. From senior executives and associations to rising professionals and innovators, the event brings together the diverse voices shaping the next chapter of MICE.

Exhibition Highlights: A Marketplace of Global Players and Ideas
On the show floor, a diverse line-up of exhibitors will present the latest destinations, venues and services powering the global MICE ecosystem. Attendees can connect with organisations such as Business Events Perth, EventSmart Conferences & Events, Sapporo Convention Bureau, Pocketalk, Courtyard by Marriott Bangkok Suvarnabhumi Airport, Le Meridien Phuket Beach Resort, Chatrium Hotel Riverside Bangkok, or ASIA DMC. With representation spanning destinations, hospitality, technology, and event management, the exhibition will serve as a marketplace of ideas and opportunities.

“MICE Show Asia has become a crucial platform in APAC’s fast-evolving business events landscape. With the global MICE sector valued at billions and serving as a key driver of tourism, knowledge exchange and economic growth, MICE Show Asia continues to set the agenda on where the industry is headed next. Attendees can expect to explore the most pressing topics, discover fresh perspectives, and forge partnerships that will shape tomorrow’s meetings and events”, said Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia.

Conference Highlights: Insights that Shape the MICE Industry
The 2025 conference programme will spotlight transformative ideas and strategies, covering topics such as gamification in MICE, the power of AI in event planning, business travel in the hybrid era, technology transformation in corporate travel, luxury MICE expectations, and the rising appeal of river cruises.

Among the headline sessions and speaker highlights are:

2026 Global Meetings and Events Forecast
Kaori Pereyra-Lago, Head of Strategic Meetings Management, APAC & EMEA at American Express Global Business Travel, will unveil the latest Amex GBT Meetings & Events Forecast - the industry’s leading barometer of trends. This session will equip attendees with insights on what the next generation expects from meeting experiences, how to design more impactful events, and how technology can deliver efficiency and measurable impact.

MICE Leaders’ Panel: MICE 2030 - Innovating for a Bold New Era in Event Design and Experiences
A forward-looking discussion that brings together seasoned leaders including Gareth Martin, CEO of Business Events Perth, Damian Pisanelli, Vice President, Global Accounts at ConferenceDirect, Chris Burke, Group Managing Director, Creative Technology Asia at Creative Technology and Anna Patterson, Founder and Chief Amazement Officer at Sight Agency. This panel will explore how technology, sustainability and creativity will redefine how events are imagined and delivered over the next decade.

Fuente: ITB Asia.