The Latin American travel market gains momentum as global interest increases
Latin America is becoming a key driver of tourism growth in the Americas, according to the Travel Insights 2025: Focus on the Americas report, published by Amadeus in collaboration with UN Tourism
Based on data from Amadeus Navigator360™, the report highlights a 1.8% year-over-year increase in air traffic (July 2024-June 2025), with South America (+6%) and Central America (+4%) leading the expansion of regional air capacity.
In 2024, the Americas welcomed 217 million international arrivals, generating approximately $451 billion in export revenue from international tourism, including passenger transport. These figures underscore the vital role of the sector in Latin American economies, especially for smaller and island destinations.
"We are delighted to collaborate again with Amadeus for the 2025 edition of this report," said Zurab Pololikashvili, Secretary-General, UN Tourism. "At UN Tourism, we are focused on providing our members with the data they need to make informed decisions. In today's rapidly changing world,
timely and reliable information is essential. This report helps us understand travel trends in Latin America and design stronger and more sustainable tourism strategies."
Regional Demand and Market Shifts
Latin American countries are showing strong performance in both search interest and actual travel. Mexico, Argentina, and Colombia were among the top source markets for travel to the Americas, while Brazil and Mexico led the way as source markets for searches to the region. Mexico recorded the largest year-over-year growth (22%) as one of the most searched destinations in North America, indicating growing global interest and a conversion opportunity.
Emerging Asian markets are also showing increased interest in Latin American destinations, presenting new opportunities for diversification beyond traditional source markets. For example, China and Japan were the top two source markets with the greatest growth in searches to the region,
with +143% and +32% respectively.
Among the main Latin American destinations, Paraguay (+9%) and Puerto Rico (+7%) showed the greatest growth in bookings, while Chile experienced the greatest growth in searches, with an increase of more than 30%.
"At Amadeus, we see data as the key to turning insights into action," said Sergio Rosarios, Regional Vice President, Latin America and the Caribbean, Amadeus. "This report highlights how travelers are planning, booking, and experiencing trips across Latin America, helping destinations stay ahead of
demand and uncover new growth opportunities. By partnering with hotels and offering flexible benefits and loyalty programs, especially in South America, destinations can appeal to the growing wave of mixed travelers and small corporate retreat groups."
Hotel Performance and Strategic Opportunities
Hotel occupancy in Latin America remained strong in the first half of 2025, with Mexico and Colombia offering competitive ADRs below $140, an attractive proposition for value-conscious travelers and extended stays.
Occupancy in North America reached nearly 70% in June, with Mexico, the U.S., and Canada following closely aligned seasonal patterns. This alignment provides a solid foundation for regional marketing and cross-border campaigns.
Amadeus and UN Tourism reaffirm their commitment to supporting Latin American destinations with practical information and strategic guidance to foster a prosperous, inclusive, and sustainable future for travel.
Source: Amadeus.