Handwritten Collection arrives in Brazil with first address in João Pessoa, Paraíba

Handwritten Collection, a carefully curated hotel collection launched in 2023 and part of Accor's portfolio, the world's leading hospitality company, announces its official arrival in Brazil with the signing of Nui Handwritten Collection - João Pessoa, in the state of Paraíba. The project reinforces the brand's proposal to bring together unique properties that preserve the style and personality of their hosts, and will be Handwritten Collection's first address in Brazil.

Located on Tambaú Beach, one of João Pessoa's most iconic landmarks, the hotel will feature 70 exclusive rooms, distinctive design, and a complete wellness complex. The venture will also be the first hotel operation of the Nui 360 brand, signed by renowned French chef Erick Jacquin.

In the entrance hall, a lively boulevard will connect guests to local culture, art, wellness, and regional values. At the top, the exclusive rooftop will offer a privileged view, infinity pool, and fine dining, also under Jacquin's signature, facing the Atlantic. Nui Handwritten Collection is presented as an urban retreat of sensations: a space that offers not just accommodation, but a new journey experience in direct dialogue with nature, culture, and the authenticity of the “pearl of the Northeast”.

Known as the 'Door of the Sun', João Pessoa is the city where the day rises first in the Americas, as it houses the easternmost point of the continent. “The union of this authentic destination, nationally recognized for its hospitality and quality of life, with the personality of the Handwritten Collection brand, creates an unforgettable experience for the guest. We are extremely proud to bring the brand to the country in partnership with Joffer Construtora through the gateway to Paraíba and confident that this will be a milestone for the future of tourism and hospitality in the Northeast,” says Abel Castro, Chief Development Officer Accor Americas - Premium, Midscale & Economy Division.

The hotel will operate under a franchise agreement with Accor and will become part of the global Handwritten Collection portfolio, currently present in over 20 open addresses and another 30 in development. In addition to benefiting from Accor's entire global service ecosystem, covering sales and marketing, distribution, and loyalty, including reaching over 100 million members of the ALL Accor program - one of the largest loyalty ecosystems in the industry, as well as the strength of over 450 sales professionals in 34 countries.

According to recent data from Booking.com, João Pessoa is the third most sought-after destination in the world for 2025 and the only Brazilian city to appear in the travel trends ranking for the year. The city, famous for its paradisiacal beaches and historic charm, is attracting tourists from all over the country, seeking natural beauties and rich local culture.

“We are deeply proud to bring the first Handwritten Collection to Brazil together with Accor, a hotel that will reflect the authenticity, style, and well-being that the brand represents,” says the director of Joffer Construtora.

Source: ACCOR.