HBX Group and Queer Destinations join forces to boost inclusive tourism worldwide

Palma de Mallorca / Madrid. HBX Group, a global leader in B2B travel technology, and Queer Destinations, an international benchmark in LGBTQ+ tourism, have signed a Letter of Intent to collaborate on promoting inclusive and sustainable tourism globally.

This agreement reflects both organizations' shared commitment to promoting diversity, equity, and inclusion in the travel industry, while empowering destinations, hotels, and service providers to create safe and welcoming environments for LGBTQ+ travelers.

The global LGBTQ+ travel segment is valued at over $4.7 trillion annually. According to Credit Suisse, if it were a country, it would represent the fourth-largest economy in the world. Harnessing this potential, the partnership between HBX Group and Queer Destinations seeks to transform the way tourism embraces diversity and inclusion.

A strategic alliance. As part of the collaboration:
As part of this agreement, HBX Group will implement Queer Destinations Committed standards across the corporation to achieve the distinction, designed to educate all employees on LGBTQ+ inclusion.

For its part, Queer Destinations will work with HBX Group to engage its strategic partners, integrate inclusive booking tools, and increase the visibility of those businesses that meet Queer Destinations Committed standards.

Both parties will coordinate a joint communications strategy to promote this strategic alliance, with the goal of generating a genuine transformation in the way the tourism sector understands diversity and inclusion, and of offering a new level of safety and excellence to the queer community worldwide.

Voices of Leadership
“At Queer Destinations, we believe that inclusion is not only a core value, but also a driver of innovation and growth in tourism,” said Edgar Weggelaar, CEO of Queer Destinations. “Pinkwashing is no longer acceptable. Travelers are demanding actions that generate real impact within businesses and society as a whole.”

Oriol Pamies, founder of Queer Destinations, added: “At a time when LGBTQ+ rights are under threat in many parts of the world, this partnership allows us to continue building safe spaces for the queer community—setting a new global standard that will forever change the way we travel.”

On behalf of HBX Group, Elena Pérez, Director of Human Resources and ESG, stated: “At HBX Group, we believe travel should be safe, inclusive, and welcoming for all. Partnering with Queer Destinations is a significant step toward a genuine transformation in the way our industry understands and embraces diversity, inclusion, and safety.”

Pamies further emphasized, “With every purchasing decision, the LGBTQ+ community can reward companies that openly support us—those that choose to stand on the right side of history.”

Next steps: Key commitments to the partnership
Provide diversity training to all HBX Group teams.

Working with partners around the world to make their operations more inclusive.

Coordinate a joint communications strategy to promote this alliance and amplify its impact throughout the tourism sector.

Fuente: HBX Group