Hotel Palacio de Sal opens "Sueños y Leyendas", the first cultural theme park on the shores of Salar de Uyuni

The Hotel Palácio de Sal, world-renowned for its architecture made entirely of salt and for offering an incomparable experience in one of the most extreme landscapes on the planet, presents "Sueños y Leyendas" (Dreams and Legends), a proposal that expands the limits of hospitality and transforms it into a territory full of interactivity.

Located on the shores of the Salar de Uyuni, the new theme park invites us to immerse ourselves in a universe of ancient stories, sensory games, and installations that interact with the natural environment. This is the first time such a space has been established in the region, and it does so with a vision deeply rooted in the Andean worldview and respect for local identity.

Where myths become matter

"Dreams and Legends" was born as a living tribute to the stories that inhabit the Andean Altiplano's memory. Through sculptures, recreational trails, and carefully designed landscapes, the park transforms popular legends—such as those about the origin of volcanoes, the spirits of the salt flats, or the guardian gods of the mountains—into physical and emotional experiences.

Visitors are invited to explore the world as a curious child would: jumping, playing, touching, observing. But also as a thoughtful traveler: reflecting on knowledge that spans centuries, oral storytelling, and the beauty of symbolism. Each corner of the park serves as a gateway to a wider universe that connects landscape, culture, and the desire to imagine.

A new dimension to the Salt Palace experience

This proposal isn't an add-on; it's an essential part of what Palácio de Sal now offers its guests: a travel experience that goes beyond contemplating the salt flats, but expands to include fun, excitement, and lively culture. Guests at the hotel have direct access to the park and can explore it at different times of the day, integrating it as part of their trip, without separating relaxation from the experience.

The Altiplano as a stage for cultural innovation

With "Dreams and Legends," the Salar de Uyuni reaches a milestone that solidifies it not only as a natural destination, but also as a cultural and narrative one. In a context where tourism increasingly seeks meaning, connection, and depth, this initiative represents a new way of experiencing travel: not as a spectacle, but as an immersion in the stories that give the territories their identity.

The opening of this cultural theme park represents a major innovation in the South American tourism scene. It's the first time a hotel in an extreme natural setting has developed a playful, artistic, and symbolic project of this magnitude. "Dreams and Legends" not only engages travelers; it also opens up a new field of interest for journalists, columnists, photographers, and media outlets seeking to tell stories where territory, imagination, and memory intersect with innovation.

Fonte: Madre Consulting & Representation.