2025/2026 Summer Season: Tierra del Fuego kicked off its promotion in Buenos Aires
The End of the World destination launched a commercial and outreach program that includes business roundtables, participation in FIT, and media campaigns, with the goal of boosting visitor arrivals and strengthening its tourism offering
With significant participation from wholesale and retail tour operators from Buenos Aires, along with tourism service providers from Tierra del Fuego, the promotion of the End of the World destination kicked off this Thursday. The initiative is part of a series of activities organized by the Fuegian Tourism Institute (INFUETUR) and the Tierra del Fuego Chamber of Tourism.
The Offer Update and Business Roundtable brought together more than 160 national outbound operators, addressing one of the priority markets for marketing the destination.
"We continue to strengthen this platform that connects our local providers with operators from across the country, with the goal of expanding sales opportunities for tourism activities and services and boosting the arrival of more visitors to our destination. We appreciate the support of the provincial Chamber of Tourism, all the airlines—Aerolíneas Argentinas, JetSmart, Flybondi, and LADE—and especially the more than 60 Tierra del Fuego providers who participated in the event," said Dante Querciali, president of INFUETUR.
These actions are part of the Destination Commercial Positioning Program promoted by the Fuegian Tourism Institute, which seeks to strengthen the tourism sector's value chain, diversify the offering of products and services, and provide effective marketing tools.
In this regard, Querciali added: "Today we launched this space for commercial exchange between the stakeholders that make up the destination's tourism offering and national operators. The promotion will continue with the official launch of the summer season, our participation in FIT—the most important trade fair for the sector in Latin America—where we will promote the attractions of the End of the World and the flavors of Tierra del Fuego to the general public, the media, and industry professionals. We will also carry out a publicity campaign in Buenos Aires City, digital advertising campaigns, and the organization of familiarization trips for the press and tour operators, among other initiatives."
The International Tourism Fair (FIT) will take place from September 27 to 30 at the La Rural fairgrounds. Tierra del Fuego invites the general public to visit booth 1300 within the Patagonia space, where they can learn about everything they can do to enjoy summer at the End of the World: activities in the heart of nature, excellent tourist services, and the best Tierra del Fuego cuisine, with tastings of Fuegian Flavors.