Royal Caribbean strengthens its presence in Latin America and announces new experiences for 2025-2027

Royal Caribbean held a press conference in Buenos Aires, attended by Itzel Valdés, Associate Vice President for Latin America and the Caribbean, and Lucas Bueno, Cruise Sales Manager for the region. During the meeting, the two shared the company's vision for the brand's growth in Latin America, expansion plans, and new experiences for passengers.

What is Royal Caribbean's objective in participating in Buenos Aires?

The presence in Buenos Aires seeks to strengthen the strategy with business partners, travel agents, and representatives, bring the brand closer to distribution channels, and ensure the company is well represented in the region.

What are the main new features that will be presented soon?

Highlights include the opening of the Royal Beach Club in Nassau in late 2025 and the Beach Club in Cozumel in 2026, both offering all-inclusive dining, beverage, and entertainment experiences. Also joining the lineup is Legend of the Seas, the third Icon-class ship, with itineraries departing from Barcelona in Europe and then Fort Lauderdale in the Caribbean. Perfect Day Mexico will open in 2027, expanding the range of experiences on land.

What products and destinations are targeted at Latin American passengers?

Itineraries include departures from Miami, Fort Lauderdale, Orlando, and Tampa, as well as cruises to the Caribbean, Europe, Asia, Australia, and Polynesia. Some itineraries are visa-free and tailored to the Latin American market, with gastronomy, Spanish-language entertainment, and beverage packages included.

How has the participation of Argentine and Latin American passengers grown?

Each year, the number of Argentine passengers on board increases, as does the presence of local crew. Currently, the fleet covers more than 55 ports and 300 destinations with 29 ships, and there is growing interest in European itineraries, such as those departing from Barcelona with Legend of the Seas.

What is the long-term strategy in the region?

Royal Caribbean maintains a focus on sustained growth in Latin America, constantly evaluating new opportunities in South America. The strategy seeks to attract both first-time cruisers and experienced travelers, strengthening the brand's longevity and visibility in the region.

How important are travel agents in this strategy?

Travel agents are key to understanding passengers and offering them the best experience. Their role is essential to building customer loyalty, from their first cruise to subsequent trips, complementing the onboard experience and strengthening the relationship with the brand.

What recent itineraries stand out for Latin America?

The 2025-2026 season includes Serenade of the Seas sailings from Panama City, Colón, and Cartagena, visiting Aruba, Bonaire, and Curaçao. For 2026-2027, a ship will be added to the Grand Yurk route, ensuring continuous coverage in the region.

How do cruise ships adapt to the profile of Argentine passengers?

Cruises are designed for families and multigenerational guests, offering a variety of entertainment options. Itineraries include destinations combining theme parks, cultural experiences, and exotic destinations, with options ranging from 3 to 18 nights depending on the route, including the Caribbean, Europe, Asia, Australia, and French Polynesia.