Iberostar presents new features and strengthens its commitment to sustainable tourism

Last night, Iberostar held a press conference in Buenos Aires as part of its official dinner, previewing the company's key developments. Present were Nick Balzan, Senior Vice President of Commercial & Sales America; João Abegão, Vice President of Commercial & Sales Latin America & Mexico; Héctor Álvarez, Business Development & Sales Director for Latam; and Paula Guimarães, Corporate Communications Manager.

During the meeting, Iberostar's leadership as a 100% family-owned company with 70 years of experience was highlighted, recognized for promoting positive tourism through its Wave of Change movement. The company has been included in the TIME100 2025 list as one of the world's most influential companies in the climate action category.

Growth in Latin America and the relevance of Argentina

Iberostar highlighted the positive trend in the Americas, with a competitive portfolio and solid booking performance. Argentina posted growth of over 30% through 2024, consolidating its position as the second largest source market in the region and the second largest global market for JOIA Aruba by Iberostar.

Uruguay and Paraguay registered sales increases of 30%, while Peru, the Dominican Republic, and Ecuador grew by nearly 10%. Meanwhile, Chile maintained a positive performance. Regarding destinations, 55% of trips from Argentina were to the Dominican Republic, followed by Mexico and Brazil with 20% each, and strong growth in Jamaica, which exceeded 100%.

New openings and renovations

Among the most notable new features, Iberostar presented:

JOIA Aruba by Iberostar, on award-winning Eagle Beach, with 240 suites, a European plan and all-inclusive option, a spa, a casino, and wedding and event spaces.

Two hotels in Miami Beach: Iberostar Waves Berkeley Shore (79 rooms, boutique style, pool terrace) and Iberostar Waves Miami Beach (95 rooms, renovated Art Deco building, rooftop solarium, gym and international restaurant).

A new 5-star resort in Riviera Cancun (2025), with more than 440 rooms, pools, varied gastronomic offerings and premium experiences for families and couples.

Renovations were also announced at multiple properties:

JOIA Paraíso by Iberostar, with new honeymoon villas and improvements to restaurants and pools.

New experiences in Praia do Forte (Brazil).

Room transformation at Iberostar Selection Paraiso Lindo and Playa Mita (Mexico), Bávaro Suites and Waves Costa Dorada (Dominican Republic), and Rose Hall (Jamaica).

Sustainable commitment and MICE approach

In addition to its commitment to sustainable tourism, Iberostar highlighted its strength in the MICE segment, with hotels in Praia do Forte, Mexico, and the Dominican Republic prepared for events, incentives, and conferences. Also highlighted was the Start Agents event, which brought together 120 travel agents on a cruise ship in May, strengthening its ties with the sales channel.

With these initiatives, Iberostar reaffirms its global leadership in responsible hospitality, combining innovation, sustainability, and strategic expansion to offer memorable experiences to millions of travelers.

Source: Iberostar Hotels & Resorts