Emirates Skywards celebrates its 25th anniversary with a special aircraft design
The Emirates and flydubai loyalty program commemorates its history with exclusive rewards and unique experiences for its more than 37 million members worldwide
Dubai, UAE, 25 September 2025. With 25 years of history, Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, is celebrating a quarter-century of innovation, excellence, and memorable rewards for its members. To commemorate this milestone, the airline unveiled a striking silver livery that will be deployed on one of its A380s and will tour the world starting next month.
The celebration also includes 25 days of surprises and benefits , between September 25 and October 20. Members can participate in sweepstakes, access bonus miles, special activities at Dubai International Airport, and exclusive experiences designed to thank them for their loyalty.
Dr. Nejib Ben Khedher, Senior Vice President of Emirates Skywards, emphasized: “Emirates Skywards is a true success story. It was born in Dubai and today is one of the most recognized and beloved programs globally. We've gotten this far by listening to our members, innovating, and adapting. What better way to celebrate than by giving back with 25 days of experiences and taking our message around the world with a commemorative aircraft.”
Highlights include a 25 million Skywards Miles giveaway, special promotions on Emirates and flydubai bookings, interactive quizzes at Dubai Airport, free lounge access, and gifts for loyal travelers.
Since its inception in 2000, Emirates Skywards has grown from 76,000 members to over 37 million by 2025, growing to over 78,000 weekly registrations. The program has more than 100 international partners, including airlines, hotels, lifestyle brands, financial institutions, and transportation companies.
Furthermore, it has consolidated its position as a global leader by being recognized at the 2025 International Loyalty Awards as the best airline loyalty program, with four membership levels (Blue, Silver, Gold, and Platinum) offering exclusive privileges.
With this campaign, Emirates reaffirms its commitment to offering benefits that transcend travel, cementing Skywards as one of the most valued loyalty experiences in the airline industry.