Active promotion of Tierra del Fuego within the framework of the 2025 International Tourism Fair

Tierra del Fuego is actively participating in the International Tourism Fair (FIT 2025), which runs from La Rural to September 30, establishing itself as an attractive and competitive destination in Latin America's most important tourism sector.

“FIT is Latin America's most important tourism destination, and for Tierra del Fuego, it represents a privileged showcase where we can showcase the End of the World as a growing, innovative, and consolidating destination among travelers,” emphasized Vice Governor Mónica Urquiza.

INFUETUR President Dante Querciali emphasized that the province's presence at the fair strengthens year after year, highlighting the diverse experiences the destination offers. "This edition brought together hundreds of people who came to our space, discovering the attractions and services for this season, as well as the unique cuisine with our Fuegian flavors," he noted.

The provincial stand brought together 50 tourism service providers who showcased their offerings alongside tastings of local products, such as king crab from Puerto Almanza, chocolates, alfajores, and artisanal gin from Ushuaia and Río Grande. Producers from La Sirena and El Capitán, Puerto Pirata, Alfajores Australis, Chocolate Laguna Negra, and Gin Ghandi also participated. The municipalities of Ushuaia, Tolhuin, and Río Grande were also present.

FIT 2025 brings together 60 countries, all Argentine provinces, and more than 1,700 exhibitors, representing a 6% increase over the previous edition. The fair was open to the general public over the weekend, while Monday and Tuesday were dedicated to exclusive sessions for industry professionals.

The president of the FIT, Andrés Deyá, highlighted the importance of increasing tourism's competitiveness and emphasized the need for collaborative work between the private sector, the national government, and the provinces to build a more humane, sustainable, and inclusive tourism industry.

Launch of the 2025/2026 summer season

The official launch of Tierra del Fuego's 2025/26 summer season took place within the framework of the FIT. The event was attended by Vice Governor Mónica Urquiza, the president of INFUETUR, Dante Querciali, and the Secretary of Tourism, Environment, and Sports of the Nation, Daniel Scioli.

“This launch is an opportunity to showcase everything Tierra del Fuego has to offer. The End of the World is stunning with its nature, landscapes, and wide range of tourist services. We want every visitor to have a unique experience,” said Urquiza.

Querciali, for his part, stated: “It is a great pleasure to be able to present Tierra del Fuego's new summer season in Buenos Aires. Our goal is to continue positioning the End of the World as a destination of nature, adventure, and unique culinary flavors, with offerings for all visitors.”

During the presentation, tastings were offered by chefs from Puerto Almanza and Punta Paraná, including king crab and signature island products, accompanied by artisanal gin, chocolates, and local alfajores. The season's main new features were also revealed: adventure tourism offerings, nature tours, cultural and culinary experiences, along with a schedule of special events inviting visitors to discover the destination this summer.

The launch was attended by national and provincial authorities, representatives of tourism and commerce chambers from Ushuaia, Tolhuin, and Río Grande, along with representatives from business chambers, specialized media, providers, and tour operators.

INFUETUR expressed its gratitude for the support of the Tierra del Fuego Chamber of Tourism, AAFUVYT, the TDF Hotel and Gastronomic Chamber, the Chambers of Commerce of Ushuaia and Río Grande, the Tolhuin Chamber of Tourism, the Argentine Chamber of Tourism, INPROTUR, FEHGRA, AHT, FAEVYT, FEDECATUR, AHRCC, AOCA, the Patagonia Tourism Board, and companies such as London Supply, Atlántico Sur Duty Free Shop, Jeremy Button Gin, Towwora Gin, Expreso Oro Negro, and Agua del Faro.