Medellín: A living platform for equity, leadership, and global impact

At the Medellín and Antioquia Bureau, the goal is clear: to position Medellín and the region as a world-class tourism ecosystem through strategic public-private partnerships that generate sustainable opportunities with economic, social, and cultural benefits for all stakeholders.

With this conviction, the organization works every day to consolidate a destination that not only hosts events, but also transforms them into development tools with a legacy. A city that inspires, connects, and mobilizes through its talent, diversity, and resilience.

This year, Medellín will host the United Success Global Symposium 2025, a meeting that represents much more than an academic agenda: it is a living platform for collaboration, inspiration, and female empowerment.

United Success Global is an international network of female entrepreneurs and impact investors, empowering the global feminine spirit with purpose, passion, and results. The symposium will bring together women leaders from around the world to share experiences, build connections, and lead from a human, economic, and transformative perspective.

That Medellín was chosen as the first host city in the Americas is no coincidence. The city has established itself as a symbol of innovation, resilience, and equity. Today, women represent 52% of the population in Antioquia and nearly 56% of the workforce in Medellín and the Aburrá Valley. They lead 48% of microbusinesses, and nationally, they were responsible for 62.5% of new companies created in the last three years. In higher education, more than 56% of graduates in Colombia are women, and in management positions, they reach 34% in the private sector and 48% in the public sector.

Even facing challenges such as a 15% gender pay gap, their decisive participation in the economy and strategic decision-making is undeniable. The Bureau celebrates these advances as part of a regional ecosystem that promotes female entrepreneurship, impact investing, and building a more inclusive future.

As a DMO certified by Destinations International, the Bureau understands that promoting events like this not only generates economic impact but also strengthens Medellín's identity as a creative, resilient, and global city-region. The Bureau is committed to events with a purpose and tourism with a legacy that leave a lasting impact on people, communities, and territories.

In 2025, as it celebrates its 20th anniversary, the Bureau reaffirms its commitment to inclusive, innovative, and sustainable tourism development. Because legacy isn't just about what you leave behind, but how you inspire others to build on equity.