VYVA 2025 returns with a bang: Chile´s most important tourism fair is back with a renewed offering

The VYVA 2025 International Tourism Fair returns to the national calendar after seven years, consolidating its position as the most important tourism event in the country. This new edition will take place from October 3 to 5, 2025, at the Parque Ciudad Empresarial, in the municipality of Huechuraba, in a space of more than 8,000 square meters, and will bring together more than 300 national and international exhibitors and 17,000 visitors.

Organized by Achet, Interexpo, Fedetur, Hoteleros de Chile, Achiga, and with the participation of the Undersecretariat of Tourism and Sernatur, this fair is projected to be a key platform for the reactivation and expansion of Chilean tourism, both nationally and internationally.

Furthermore, after nine successful editions at the FIT in Buenos Aires, the most influential regional tourism gathering, Travel Forum Latam, will be held for the first time in Chile, within the framework of VYVA 2025, becoming a key space to discuss the challenges, advances, and innovations of the tourism industry. During an intense day, leaders, entrepreneurs, and industry leaders from around the world will share visions and experiences through panels, presentations, and high-level meetings.

Thus, October 3rd will be dedicated exclusively to industry professionals, with business roundtables and B2B meetings. On October 4th and 5th, the fair will be open to the general public, who will be able to learn about the best offers and destinations, plan their vacations for the entire year, and access exclusive discounts.

Guillermo Correa, president of the Organizing Committee and president of ACHET, highlighted the importance for Chile of resuming VYVA 2025. “The tourism and travel industry is a driving force of economic, social, and cultural development for the entire country, from the smallest towns to urban centers. With this renewed version, in which national associations have united under a common goal, we have strengthened the exhibition, which brings together domestic, inbound, and outbound tourism, providing a meeting space where professionals can access training and network, and where the general public can find a wide range of national and international options to choose from for their vacations,” he expressed.

VYVA 2025 will bring together key tourism players, with a special focus on nature, adventure, rural, heritage, and gastronomic tourism. This edition will showcase experiences, culture, and destinations, aiming not only to boost travel within Chile but also to confirm that Chile is a country with a world-class tourism offering.

Verónica Pardo, Undersecretary of Tourism, stated that “the return of VYVA marks a milestone for our industry, as it serves as the starting point for a calendar packed with major international events that consolidate Chile as a world-class host country. This fair not only showcases the best we offer in nature, adventure, cultural, and gastronomic tourism, but is also a key space for industry professionals to generate business, partnerships, and projections. With VYVA 2025, we reaffirm that tourism is an engine of development that boosts the economy, local communities, and Chile's international reach.”

Among the new features of this edition will be the launch of "Chile, Your Best Bet," a space designed to generate business meetings between national companies, according to Cristóbal Benítez, national director of Sernatur.

“Along with the country's entire tourism offering, which will be gathered in one place, we will have a specially designed space for 80 national companies and buyers from across the country to connect and forge new business partnerships thanks to the more than 600 business meetings that will be held. We trust that this initiative will facilitate commercial exchanges between local tour operators and regional suppliers, aiming to strengthen the tourism marketing chain and deepen their knowledge of national destinations,” emphasized the Sernatur director.

What will the public find at VYVA 2025?
In the VYVA 2025 National Pavilion, Chile's sixteen regions will showcase their diverse products and experiences: gastronomy, culture, nature, rural tourism, and adventure, among others. Meanwhile, in the International Pavilion, countries from priority markets will showcase their tourism offerings and exclusive promotions.

VYVA 2025 will also feature exciting complementary events, such as Mundo Outdoor, a space dedicated to adventure tourism equipment; Santiago Grill Festival, a culinary celebration centered around charcoal grills; and GO Fest, an overland and camping event for outdoor enthusiasts.

VYVA 2025 will be a great meeting point for tourism professionals, travelers, and lovers of unique experiences. An unmissable opportunity to discover, connect, and showcase Chilean tourism to the world.

Source: SERNATUR.