Miami Marriott Biscayne Bay positions itself as a benchmark for hospitality in Downtown Miami
Bertha Crucet, Director of Sales and Marketing for the Miami Marriott Biscayne Bay, spoke with Travel2latam about the property's features, its strategic markets, the renovation of its spaces, and the hotel's preparation for major international events such as the World Cup
What are the hotel's main characteristics and its target audience?
We're located in the Arts & Entertainment District of Downtown Miami, right on the shores of Biscayne Bay. During the week, we primarily host corporate guests, while on weekends, we're visited by vacationers, cruise ship passengers, and people celebrating special occasions like weddings. We love being a part of those happy moments in our clients' lives.
How many rooms do they have?
The hotel has 605 rooms, all with balconies. This gives our guests the opportunity to enjoy breakfast overlooking the bay, relax with a drink, or simply contemplate and photograph Miami's beautiful surroundings.
Dining is always a strong point at Marriott. What options do you offer?
We recently opened our M Club Lounge, part of the hotel's renovation last year. We also feature Gold Coast Kitchen & Cocktail, which serves breakfast, lunch, and dinner with bayside and marina seating. On the fifth floor, we opened the Edgewater Pool Bar, a rooftop bar overlooking the bay, serving light fare in a relaxed atmosphere.
What are your most relevant strategic markets?
We're seeing a large influx of visitors from London and Spain, and now with the new American Airlines direct flight from Rome, we're starting to welcome more guests from Italy. Of course, Miami is also a key hub for Latin America and the Caribbean: we receive many visitors from Mexico, Brazil, Colombia, and Argentina, who enjoy not only our cuisine but also the museums, theaters, and sporting events the city offers.
With the World Cup approaching, how are you preparing for an event of such magnitude?
October marks the start of peak season in Miami. Last week we held a job fair, and next Tuesday we'll welcome 21 new employees who will join after three days of training and orientation to the Marriott brand. We're preparing our entire team to welcome guests from around the world during the World Cup and ensure they have an exceptional experience.