Quintana Roo is committed to connectivity and new destinations within the Mexican Caribbean

Andrés Martínez Reynoso, General Director of the Quintana Roo Tourism Promotion Council (CPTQ), spoke with Travel2latam at FIT Buenos Aires about the importance of the Argentine market, the consolidation of emerging destinations, and plans for the World Cup and 2026

(Source: Travel2latam)

What does it mean for the Mexican Caribbean to participate again in FIT Argentina?

We're very happy to be here again. Argentina is, in a way, our second home: we're always welcomed with great enthusiasm, and we have a large number of Argentine tourists who visit us year after year. Many of them return two or three times, which fills us with joy.

The Mexican Caribbean delegation this year was large. What can you tell us?

Yes, we came with around 20 entrepreneurs, as well as hotels participating on their own. It's key to be present in two ways: on the one hand, to strengthen our brand; and on the other, to boost sales with a very strong sales team.

Cancún and the Riviera Maya are classics for Argentine tourists, but there are always new things to come. Which destinations are standing out today?

The Mexican Caribbean has more than 136,000 rooms and a constantly updated offering. With the opening of the Tulum airport and the arrival of the train, southern destinations became more accessible. This has boosted interest in places like Holbox, an island in northern Quintana Roo, and Bacalar, with its seven-color lagoon in the south. Both perfectly complement more established destinations like Cancún, Tulum, and Playa del Carmen.

How is connectivity with Argentina, and what prospects are opening up with the World Cup?

We have excellent connectivity and continue working to add more frequencies. The World Cup will be a milestone: Cancún is the only airport connected to all 16 World Cup venues and is the most international airport in Mexico. This will drive the opening of new routes and frequencies, generating a very interesting dynamic for the destination.

With such a large number of visitors, how is the infrastructure being prepared?

Quintana Roo welcomes more than 21 million tourists a year. Our infrastructure is well-established, and the tourism sector is highly professional: hotels, transportation, parks, and gastronomy—the entire ecosystem is ready to welcome large numbers of visitors.

How does 2025 close for the Mexican Caribbean, and what do you expect from 2026?

The year has been very dynamic. We visited Paris, Japan, and other distant markets. Now we continue with a busy schedule: the Bahamas, Las Vegas, London, and Washington before closing out the year. The outlook for 2026 is very promising: airlines are recovering aircraft after the aviation crisis, and this will allow for more frequencies and greater connectivity. We are confident it will be a year of significant growth.


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