Uruguay renews its tourism offering with a focus on quality and diverse experiences

Cristian, what are Uruguay's expectations and goals at FIT?

FIT is a key milestone in our promotion. This evening, we launched our summer campaign, and in addition to our B2B initiatives, we will continue working with end customers in Córdoba, Rosario, and Entre Ríos. This year has been positive for Argentine tourism, and if this trend continues, we will have a strong year ahead, which encourages us to redouble our promotional efforts.

What type of tourism are you seeking to promote?

We seek to showcase the renewal of beaches, the improvement in the hotel and gastronomic offering, and promote rural, nature, adventure, wine, mining, urban, and cultural tourism. Uruguay is distinguished by offering varied experiences within short distances, from the coast and hot springs to the cheese route and nautical tourism, ensuring that visitors have multiple options on a single trip.

How does infrastructure complement the tourist experience?

Montevideo and Canelones offer an urban-rural tandem with beaches, culture, and nature just a few kilometers away. Air connectivity from Córdoba and Buenos Aires to Montevideo and Punta del Este continues to improve, with new frequencies and domestic flights that facilitate short-haul tourism. Route renewal and the offering of services such as hotels, restaurants, and self-drive car rentals add to the benefits that maintain Argentine tourist loyalty.

What impact does the economic situation and the competitiveness of the destination have?

Although the current situation is a factor, Uruguay is focusing on quality over price, seeking to be a boutique destination chosen for its offerings and experiences. A stable exchange rate and connectivity strengthen the country's competitiveness compared to other destinations.

What's new in Montevideo and the metropolitan region?

Montevideo continues to add attractions and new tourist offerings, including rural and nautical tourism in Canelones. The combination of city, countryside, beach, and culture offers enormous potential for Brazilian and Argentine visitors, who appreciate the diversity of experiences concentrated in short distances.

What final message does participation in FIT deserve?

It's always a pleasure to be present, showcasing an innovative and diverse Uruguay that maintains public loyalty and attracts new visitors with unique, high-quality experiences.