Civitatis projects growth and commitment to digitalization in 2025

Alberto, what are Civitatis' goals and expectations at FIT this year?

The main objective is to continue building a team. There are 15 people here, and we meet once a year to align ourselves, maintain contact with suppliers, travel agencies, and management groups, and plan for the future, which basically means growth. This year, we're almost doubling the number of Argentinians traveling with us year-over-year, so I'm also optimistic about next year, although it's difficult to predict how the Argentinian market will perform given so many political and economic factors.

Outside of Argentina, how would you describe Civitatis' year?

Overall, very good. We continue to offer the best product, our customers are happy and recommend us, and the brand is gaining increasing recognition. One challenge is the emergence of artificial intelligence; its evolution is uncertain, but we must adapt. Ten years ago, I could predict our numbers with certainty; today, it's more complex.

How do you continue to grow your fleet, collaborators, and partner companies?

All the metrics are positive. We're launching a new app in a month, making constant technological improvements, and continuing to operate in a market with great potential for digitalization, so we're in the right place and doing things right.

What fairs and events do you have planned for the rest of the year?

After FIT, we'll head to TTG in Rimini, Italy, the country's most important trade show, and then there's Fitur. Next year, we plan to repeat these events and add Sao Paulo and other must-see trade shows.

In terms of products and trends, are there any new developments?

I don't notice any major changes in trends; the most popular destinations and activities remain the same. For example, in New York, people want to go up the Empire State Building or the Summit, in Venice, to ride a gondola, and in Paris, to climb the Eiffel Tower. New destinations are emerging, but few are achieving global relevance, like Dubai, or in the future, Saudi Arabia, which is developing tourism products.

Do you take advantage of the fair to meet with suppliers and destinations?

Of course. The 15-person team holds meetings with activity providers and airlines. We also hold meetings with destinations and governments present, such as with Daniel Scioli, to maintain contact with all market players.