Festuris strengthens its ties with Argentina and previews new features for its 2025 edition

What does it mean for Festuris to be in Argentina so soon after the new edition?

It's a pride to be in Argentina, a country with which we share so many cultural, historical, and culinary similarities: a love of soccer, mate, wine, meat, and fire. Festuris is present here at the Rio Grande do Sul stand, in a space that strengthens the connection with the Argentine market. Our fair serves as a bridge for contact, networking, and business, and it's very gratifying to see the strong presence of Argentine destinations such as Buenos Aires, Córdoba, Misiones, and Bariloche, as well as private companies.

What place will Argentina have at the Gramado fair?

This year, we will have a significant presence, both at the general fair and in the luxury segment. For the first time, a unique identity was designed within this segment to position Argentina's premium product, with approximately 15 regions represented and more than 20 stands across destinations and companies. Additionally, thanks to the partnership with Aerolíneas Argentinas, we will host buyers from Argentina traveling to Gramado to close deals.

What new features and surprises does Festuris have in store for its next edition?

The fair arrives at a very special time of year: Christmas in Gramado, when the city becomes the second most visited destination in Brazil. This year, we will expand our niches: diversity tourism, with a special focus on Afrotourism; sustainable tourism, weddings, gastronomy, health and wellness; and also sports tourism, which we will progressively incorporate with offerings related to marathons, soccer, paddle tennis, and pickleball. All of this is accompanied by a strong academic focus in the Meeting Festuris space , under the motto "Reimagining Tomorrow" and focusing on human values.

Why is it important for international destinations to participate in Festuris?

Because we offer quality and results. Festuris is a well-established trade fair, with 37 editions, a safe destination with a high return rate: 85% of exhibitors automatically renew their participation. Furthermore, Gramado and the southern region of Brazil offer a differentiated product, a "Europe in Brazil," combining entertainment, gastronomy, and nature in a unique setting. It's an ideal setting for generating business and opening new markets.

Looking ahead to 2026, what can we expect?

We always conduct an evaluation at the end of the fair to improve. By 2026, we will strengthen sports tourism as a core focus, and we will also present a new, more modern visual identity that is connected to traveler experiences, whether vacationing or business. The focus will remain the same: quality of service, innovation, and a focus on humanity as our core values.