Antigua and Barbuda highlights its cultural heritage at the New Orleans International Arts Festival

The Antigua and Barbuda Tourism Authority (ABTA) officially represented the country at the New Orleans International Arts Festival , showcasing the nation as a premier Caribbean destination and a cultural hub with international reach. The delegation was led by Arah Robins , Marketing and Public Relations Executive, and Annie Liverpool-Charles , Director of Sales and Marketing, with the goal of highlighting the islands' cultural identity and strengthening strategic partnerships.

During the Sister City Summit , which brought together cultural leaders, government officials, and tourism experts, Antigua and Barbuda went beyond its beaches to highlight signature events such as Carnival , Cuisine Month , and Art Week , which reflect its vibrant cultural scene. The delegation participated in discussions and networking sessions focused on heritage tourism, cultural diplomacy, and sustainability, reaffirming the country's commitment to an inclusive tourism model that benefits local communities.

At the panel “Tourism and Cultural Economies: How to Make Them More Inclusive and Beneficial for the Communities that Produce Cultural Experiences ,” held at Gallier Hall , Arah Robins shared Antigua and Barbuda’s experience with representatives from Benin, Jamaica, Ghana, and other countries, highlighting how cultural events generate income for local artisans, musicians, and entrepreneurs.

The delegation also participated in interviews with local media, including KZEM 102.9 FM and the Cumulus Radio Group of Stations , strengthening the destination’s visibility in the United States. During the Congo Square concert on September 28, ABTA provided a Caribbean touch through English Harbour rum punch tastings and a round-trip ticket raffle to Antigua and Barbuda. Additionally, they met with New Orleans Mayor LaToya Cantrell and collaborated with Director of International Relations Rosine Pema Sanga , strengthening ties for future cultural initiatives.

Participation in the festival reflects the importance of cultural diplomacy in Antigua and Barbuda's international tourism strategy, offering opportunities to deepen ties with the diaspora, generate tangible benefits for local communities, and highlight the connection between tradition and travel experience.

The International Arts Festival brought together more than 5,000 attendees for three days of concerts, exhibits, and cultural celebrations in New Orleans, featuring performances by Gerald Albright, Big Chief Donald Harrison Jr., Estelle, Kenya Vaun, Luciano, and other prominent international artists, consolidating a space for global cultural and artistic exchange.