Preferred Hotels & Resorts, the world's largest independent hotel brand with more than 600 properties in 80 countries, announced the addition of BON Park Hotel at VidantaWorld Nuevo Vallarta and Jungala Park Hotel at VidantaWorld Riviera Maya to its global network.
The integration provides VidantaWorld with immediate access to an international sales and distribution platform, marketing support, public relations, social media, and commercial offices in 35 countries. This expands the properties' visibility in North America, Europe, South America, Asia, and the Middle East, strengthening their positioning in key luxury tourism source markets. It also connects the hotels with frequent travelers, I Prefer Hotel Rewards program members, and global strategic alliances, consolidating the brand's internationalization and its leadership in hospitality and entertainment in Latin America.
“The addition of BON Park Hotel and Jungala Park Hotel to our LVX collection marks the beginning of a strategic alliance with VidantaWorld, renowned for its innovative vision and hospitality excellence. We are excited to take this decisive step and add these luxury properties to our global family,” said Stefania Ymay, Regional Director for Mexico at Preferred Hotels & Resorts.
Norma Elvira Preciado Castañeda, Commercial Director of VidantaWorld, emphasized: “Joining Preferred Hotels & Resorts validates VidantaWorld's standard of service and sophistication and brings us closer to global audiences seeking authentic luxury experiences.”
Ernesto Medina Mauleon, Director of Development for Vidanta Nuevo Vallarta, added: “This recognition reflects the work of our teams and the potential of BON Park Hotel as a benchmark for contemporary hospitality in the region.”
With this milestone, VidantaWorld begins a new chapter that consolidates its leadership in Mexico and extends the brand to key international luxury tourism markets, while maintaining the operational independence and local identity of its properties.