Sports tourism boosts the international projection of Medellín and Antioquia
The segment is consolidated as a strategic opportunity for economic diversification and the promotion of the territory as an emerging destination with high potential
The sustained growth of sports tourism worldwide opens new opportunities for Medellín and Antioquia. According to a report published by the specialized portal Ladevi.info , this market will reach USD 701.6 billion in 2025 , with an estimated annual growth rate of 12.9% through 2029. These figures reflect the dynamism of an industry that is emerging as one of the major players in global tourism and, in the local context, aligns with the region's goals of diversification and international positioning.
In Colombia, the outlook is particularly favorable. In 2024, the country welcomed 6.7 million international visitors , representing an 8.5% increase over the previous year. While not all trips were motivated by sporting events, the integration of physical activities into cultural and recreational agendas has helped attract new audiences and promote more comprehensive tourism experiences.
Medellín and Antioquia boast unique conditions that strengthen their competitiveness in this area. The year-round climate , world-class sports infrastructure , a track record in hosting major events , and the connection between sport, culture, and social transformation are strategic advantages for the development of this segment. These characteristics position the region as an ideal setting for hosting competitions, festivals, and tournaments that combine sustainability, innovation, and community participation.
The impact of sports tourism transcends the economic sphere. In addition to boosting sectors such as hospitality, gastronomy, and transportation, it generates employment, social inclusion, and international visibility , projecting an image of a modern, safe city committed to physical activity as a driver of well-being.
The Medellín and Antioquia Bureau promotes a comprehensive vision of sports tourism as a development platform . Each event represents an opportunity to attract visitors, strengthen the local economy, and promote stories of achievement and regional pride. Investing in this sector means consolidating a vibrant, active Medellín with an identity capable of inspiring the world through sports.