Copa Airlines promotes tourism training in Panama with the forum "Elevating Tourism Together for Panama"

Panama City, October 8, 2025 — Copa Airlines , with the support of the Panama Tourism Authority (ATP) and the International Tourism Promotion Fund (PROMTUR) , held the Tourism Training Forum “Raising Tourism Together for Panama ,” a training event that brought together students, entrepreneurs, SMEs, authorities, and industry associations.

The event aimed to strengthen the capacities of Panamanian tourism stakeholders through practical tools on service, promotion, digitalization, and tourism management. "Boosting tourism means more income for the country, more opportunities for entrepreneurs, and more jobs for communities," said Pedro Heilbron , CEO of Copa Airlines, during the forum's opening.

The event included presentations by experts in marketing, management, and customer service, as well as representatives from the airline who shared their service model as an example of operational excellence. Topics covered included new traveler demands, the digitalization of tourism services, and innovation as a key factor for the country's competitiveness.

The forum was supported by VISA, Magic Dreams, Global Brands , and institutional backing from AMPYME and CAMTUR . With this initiative, Copa Airlines reinforces its commitment to the sustainable growth of tourism in Panama , consolidating itself not only as a connector for the continent but also as a strategic ally in the training and development of the sector .