Iberostar strengthens its global growth and announces new projects in Mexico and Zanzibar

Iberostar Hotels & Resorts closed the first nine months of the year with solid results, consolidating its sustained growth trend. The company reported a 10% increase in global sales and an 8% improvement in ADR (average daily rate) compared to the same period in 2024, driven by market diversification and the strengthening of direct sales.

The positive performance was reflected both in Europe and North Africa—with significant growth in the British market (+20%)—and in the Americas, where destinations such as Mexico, the Dominican Republic, and Brazil showed strong regional demand. Furthermore, the source markets of Argentina and Canada grew by more than 30% and 11%, respectively.

As part of its selective expansion strategy, Iberostar will open the Iberostar Selection Riviera Cancún in November, its twelfth hotel in Mexico, with more than 440 rooms and a wide range of cuisines. In parallel, the company is preparing to open its first hotel in Zanzibar by the end of 2026, a five-star hotel facing Muyuni Beach, which will mark its entry into East Africa.

Iberostar CEO Phil McAveety emphasized: "These results reaffirm our global positioning and encourage us to continue investing in quality, experience, and sustainability, fundamental pillars of our long-term vision."

During 2025, the company has allocated nearly €210 million to new projects and renovations, such as the transformation of the Iberostar Selection Fuerteventura Palace, which reopened in September with a refreshed design and improvements to common areas and guestrooms.

With a workforce of 35,000 employees of more than 95 nationalities, Iberostar continues to promote young talent, ongoing training, and the well-being of its teams. The company thus reaffirms its commitment to a responsible, innovative, and sustainable tourism model, focused on the quality of the experience and human development as drivers of its growth.