easyHotel expands its presence in Spain with a new opening in La Sagrera

The new property, located in the La Sagrera neighborhood, is part of the company's growth plan in Spain, which includes future openings in Valencia and Alicante during 2026. The property represents the brand's fourth operation in the country and its second in the Catalan capital, thus consolidating its presence in strategic urban destinations.

The inauguration was attended by Karim Malak, CEO of the company, and José Antonio Donaire, Commissioner for Sustainable Tourism Management at Barcelona City Council, as well as various figures from the tourism sector and specialized media.

Located close to the city center and with excellent connections to the airport and iconic points of interest, the building blends into an environment undergoing rapid urban transformation, driven by the development of the future La Sagrera central station. This new railway hub, one of the largest in Europe, will strengthen the area's connectivity and position it as a key hub for national and international travel.

The hotel was built on the site of a former market, preserving part of its history through original decorative elements incorporated into the common areas. With a total of 75 rooms—58 doubles, 15 twins, and 2 adapted rooms—it offers essential services with a focus on comfort, efficiency, and sustainability.

The interior design is distinguished by the use of recycled and low-carbon materials, which has resulted in a 21% reduction in emissions over the building's estimated lifecycle. The aesthetic combines natural woods and custom wallpapers, developed after a study with more than 3,000 guests.

With this opening, the chain strengthens its commitment to the Spanish market, where it expects the country to contribute more than 20% of its global revenue by 2026. The strategy combines rental properties, franchises, and its own establishments, located in urban centers with high tourist and corporate demand.