Wholesalers and international media discover the charms of Honduras, host country of CATM 2025

Wholesale companies and media outlets from Europe, North America, and South America, along with journalists and content creators from Central American countries, are deployed to different locations in Honduras to experience firsthand the natural, cultural, and adventure treasures that make this five-star country a unique destination in the region.

As part of the pre-tours of the Central America Travel Market (CATM 2025), international groups will visit more than 15 Honduran destinations, including Cerro Azul Meámbar National Park (PANACAM), Lake Yojoa, Pulhapanzak, Copán Ruinas, Roatán, La Ceiba, Utila, Santa Rosa de Copán, Tela, Omoa, the Rawacala Natural Reserve, the San Fernando de Omoa Fortress, La Esperanza, Gracias, Comayagua, Chiligatoro Lagoon, Gumbalimba Park and Anthony's Key Resort, among others.

These tours are part of the tourism promotion and marketing strategy promoted by the Honduran Tourism Institute (IHT), in partnership with the National Chamber of Tourism of Honduras (CANATURH) and the Central American Tourism Promotion Agency (CATA), to showcase the host country's potential to the world. The initiative allows wholesalers and international media to experience authentic experiences that reflect the diversity of Honduras's offerings, from its archaeological heritage to its exuberant nature and vibrant culture.

This exploration phase is taking place prior to the CATM 2025 B2B business roundtable, which will take place from October 21 to 23 in San Pedro Sula, the industrial capital of Honduras. Its strategic location allows for easy access to the various destinations where the groups have traveled, consolidating the city as a hub for regional tourism.

Subsequently, attendees will participate in post-tours in other Central American countries, reinforcing regional complementarity and demonstrating that unique experiences in two or more countries can be combined on a single trip. In this way, the campaign transcends the communication level and becomes a tangible experience of Central American diversity and connectivity.

CATM – Honduras 2025 is organized by the Central American Tourism Promotion Agency (CATA), the Honduran Tourism Institute (IHT), the National Chamber of Tourism of Honduras (CANATURH), and the Federation of Central American Chambers of Tourism (FEDECATURH).

The event is supported by strategic partners and sponsors whose commitment has been instrumental in consolidating this event as the region's leading tourism promotion platform.

Among them are: Televicentro, Publimovil, Avianca, Espresso Americano, Tropic Air, Tag Airlines, La 20, Xplore Rent a Car, Incontacto, Transportes del Sol, Secretariat of Cultures, Arts and Heritage of the Peoples of Honduras, Glifos, San Pedro Sula Convention Bureau, Honduran Coffee Institute IHCAFE, Danilos, Craftbartender, Municipal Mayor's Office of San Pedro Sula, Kerti, among others.

CATM 2025 is a regional tourism promotion and marketing platform that brings together Central American entrepreneurs with international wholesalers. This edition is expected to feature more than 100 international wholesalers from Europe, North America, Asia, and South America, along with approximately 150 regional exhibitors, including hotel chains, airlines, tour operators, and inbound agencies, as well as more than 2,000 B2B business meetings and coverage from more than 50 international media outlets.

Source: CATA Centroamerica.