Mabrian, part of The Data Appeal Company, is a new WTTC Regional Member

The World Travel & Tourism Council (WTTC) has appointed Mabrian, part of The Data Appeal Company - Almawave Group, as a WTTC regional member, represented by Mirko Lalli, CEO of The Data Appeal Company. This announcement marks a significant milestone in the mission to promote data-driven insights and the sustainable development of tourism worldwide.

Representing both companies, Lalli joins more than 200 leaders from the world's leading tourism companies, which together represent 30% of the sector's global revenue.

Mabrian Technologies, a Spanish company, is a leading global tourism intelligence firm providing data intelligence and destination consulting solutions to clients in more than 50 countries. It has been a WTTC Associate Member since 2020 and was designated a WTTC Knowledge Partner in 2025, thanks to its ongoing contributions to the research work led by WTTC.

The Data Appeal Company, a leader in location-based data intelligence for tourism and the Italian-based industry, uses a proprietary algorithm based on artificial intelligence, machine learning, and semantic analytics to collect, measure, and interpret geographic and contextual data related to traveler behavior. The company provides destinations and businesses with actionable insights to optimize their performance, deeply understand the market, and identify and leverage their competitive advantages. Part of the Almawave Group since 2022, The Data Appeal Company expanded its global reach in 2023 with the acquisition of 70% of the Spanish company Mabrian, thus creating a global powerhouse in tourism intelligence.

As a WTTC Regional Member, Mabrian and Data Appeal will bring regional insight and extensive tourism intelligence expertise to WTTC's global advocacy and research initiatives, strengthening the Council's ability to equip policymakers and industry leaders with practical information for the design and implementation of sustainable tourism strategies based on the evidence provided by data.

“We are delighted to welcome Mabrian and Data Appeal as a WTTC Regional Member,” said Gloria Guevara, WTTC Interim Executive Director. “Their deep knowledge of tourism intelligence and their experience will enrich our global initiatives and promote more resilient sector growth.”

“Becoming a WTTC Regional Member reinforces our mission to drive data-driven tourism planning globally,” explains Mirko Lalli, CEO of The Data Appeal Company. “We are excited to continue advancing our collaboration, now as a Regional Member, and to continue sharing our knowledge and expertise in contextual data analytics and new technologies as tools to better understand and predict global tourism trends with all industry stakeholders.”

Source: Mabrian.