ANATO Survey: 81% of travel agencies reported positive sales growth between July and September 2025
26.6% of the travel agencies surveyed reported that their sales increased between 10% and 19%
ANATO recently conducted a survey of its members to understand travel agency sales performance and gain a broader understanding of the current dynamics of tourism in Colombia.
“The balance sheet for the third quarter of 2025 reflects a positive performance by the country's travel agencies, which recorded an average 10% sales growth compared to the same period in 2024, exceeding the 7% observed in the previous quarter. This result could be influenced by advance purchases during the October school break, as well as by the consolidation of the main national destinations, Cartagena, Medellín, and Bogotá, which accounted for more than 50% of sales,” explained Paula Cortés Calle, CEO of ANATO.
According to the survey, in the third quarter of 2025, 81% of travel agencies reported positive changes in their sales compared to the same period in 2024; while 19% reported decreases. Similarly, 26.6% reported sales growth of between 10% and 19%; 20.2% reported growth of between 1% and 10%; and 14.5% reported growth of between 20% and 29%.
The sun and beach segment continued to be the best-selling product, followed by nature and adventure, which, compared to the results of the second quarter of 2025, displaced culture, which showed stable performance, to third place.
Among the most notable destinations were, nationally, the Coffee Region, Cali, Santa Marta, San Andrés, and Barranquilla, with a share of nearly 35%; and internationally, Spain (17.8%), the Dominican Republic (15.8%); Cancún, Mexico (13.9%); the United States (13.3%); and Panama (6.2%).
Additionally, Thailand and Africa were noted as the most innovative and sought-after destinations for travelers, reflecting their interest in immersing themselves in new cultures with the guidance of travel agencies.
Finally, the most popular novel tourism experiences were: religious tourism; health and wellness tourism; nature tourism (natural parks) and community tourism; experiential tourism (author's tourism) and literary tourism (cultural tourism); and tourism for older adults (women).
"We know the sector is constantly changing. Therefore, conducting these types of studies allows us to understand how the industry is performing and provides input to our Members and, in general, to entrepreneurs, so they can stay ahead of the curve and adapt their tourism offerings to national and international market trends," the union leader concluded.
Source: Anato.