Goya Travel celebrates its 5th anniversary and reinforces its promotion of Los Cabos to the Brazilian luxury market

A 52-year history with arms in luxury

Goya Travel, the Copastur Group's boutique agency, reaches its fifth anniversary, strengthening its position in the luxury travel market. CEO Edmar Mendoza Bull recalls that the group began as a corporate entity and now boasts more than 13 brands focused on travel, events, experiences, and languages.

"The Copastur Group is 52 years old, a family business, and I'm the second generation. Within the group, we have more than 13 brands, all linked in some way to logistics, transportation, experiences, and events," Bull noted.

Goya launched in the midst of the pandemic to serve a clientele seeking personalized travel with exclusive benefits. According to Bull, the agency is part of the leading high-end market, offering clients perks that "money can't buy," such as room upgrades, early check-in, late check-out, spa credits, unique experiences, and even priority boarding at lounges like the BTG Terminal, even without an associated card.

Unconventional travel

Creative director Carolina Junqueira Bull emphasizes that Goya was created to bring lightness to the corporate world.

"We needed to make this dream come true, to do something lighter, more relaxed for people who want to travel outside the box," she said. She argues that luxury lies in the experiences, whether in international destinations or in rural cities. "The important thing is to have experiences that make sense," she added.

Carolina Junqueira Bull also emphasizes her pride in leading a company that exudes creativity, purpose, and inclusion. "We are a B-Corp company, a great place to work, and a humanized company. We believe in diversity, and this is reflected in all our brands. It's an honor to be one of the first in our industry."

Languages, culture and passion: Change accompanies the traveler

The educational arm, Change, emerges as a complement to travel. Edmar Mendoza Bull explains that the company replaces the traditional concept of exchange with quick immersions that connect local language and culture.

“We talk less about exchanges and more about languages ​​with experiences,” says the CEO.

Carol Bull adds that this program ranges from improving French in Antibes to offering a riding clinic anywhere in the world, revealing that the group already has over 90 partner schools. "There's a lot to play with Change alongside Goya," she says.

Los Cabos grows 72% and conquers Brazil

Goya's relationship with Los Cabos is cause for celebration. The destination's tourism representative, Diana Pomar, highlighted Brazil's leading role in the region.

"Los Cabos has already seen accumulated growth of 72%, and last year saw its strongest performance, particularly in the luxury and high-end market. Goya's work is sensational," he said.

She emphasizes that Los Cabos is today “the new face of Mexico” for high-end hotels, bringing together 15 Virtuoso hotels — the largest number in Latin America — and 22 restaurants recognized by the Michelin Guide, which recently arrived in Mexico.

Furthermore, the destination boasts 350 days of sunshine per year and a unique geography encompassed simultaneously by the Pacific and the Sea of ​​Cortez, which favors remarkable experiences such as whale watching, ocean safaris with the possibility of swimming with orcas, diving in protected areas, Blue Flag-certified beaches, and award-winning golf courses.

“It’s the safest destination in Mexico and offers an immersion that transforms your being, not your having,” Diana summarized.

Copa Airlines launches strategic connectivity

One of the most celebrated announcements was the launch of Copa Airlines' new flight connecting Brazil to Los Cabos with a connection in Panama. Starting December 4th, there will be three weekly flights, arriving at the destination around 12:30 p.m., allowing travelers to enjoy the day from the very first moment.

“This connectivity brings the destination much closer to Brazilians and needs your support to spread the word,” emphasized Diana Pomar.

The experience begins before boarding

Details are part of Goya's delivery, as Diana Pomar emphasizes when celebrating the agency's creativity in surprising customers even before check-in, with personalized boxes and scents that already set the mood for the trip. The destination and the agency have been partners for four years.

A toast to what is still under construction

With global brands like Rosewood, Park Hyatt, Soho House, and Aman preparing new openings in Los Cabos, and Goya celebrating its fifth anniversary, the partnership is strengthening to expand opportunities for high-end Brazilian tourists.

"When someone has a different experience, they want to have that experience everywhere," concluded Edmar Bull, with the calmness of someone who sees the potential to win over even more travelers.

The event was held on October 23rd at Gabriel Wickbold Studio & Gallery and featured Mexican cuisine by Raul Lemos.

Report and photo: Mary de Aquino.