Mirai launches Sarai: the next generation of AI agents integrated with the booking engine that revolutionizes hotel direct sales

Mirai, a hotel technology company specializing in direct channel optimization, introduces Sarai, an AI super agent capable of coordinating dozens of specialized subagents, who collaborate to deliver precise, contextualized, and personalized responses and seamless, scalable service. Sarai represents the definitive step from automation to true intelligence, elevating the customer experience and profitability.

The key capabilities that differentiate it in the market are:

Native integration with the booking engine: displays prices and availability in the configured currency and taxes; uses names, descriptions, services, and photos from the engine itself to ensure consistency; allows you to check and cancel reservations with 100% accurate information in real time.

Multilingual: Supports up to 100 languages, with natural, human-like voice responses in 33 languages.

Multi-hotel: Scalability for chains with multiple properties, where the user can change hotels within the same conversation.

Booking Traceability: Traceable links to attribute sales to AI agents.

Non-intrusive web integration: does not interfere with checkout; transfer to a human on demand.

Sarai relies on Intelligence, the hotel's unique knowledge base: simple categories, initial loading from the web, support for links when necessary, and conversation recording—including voice—to detect content gaps. With metrics by usage, channel, and topic, Sarai measures the impact on conversions. Thus, Sarai acts as a true digital concierge before, during, and after the stay.

Sarai is the natural extension of Mirai's direct sales philosophy: helping hotels become more independent, improve the guest experience, and maximize their revenue.

This native integration into the Mirai ecosystem brings unique benefits compared to generic solutions:

Incentives aligned with direct sales: non-intrusive design, aimed at maximizing conversion within the channel.

A single technology partner: integrated website, booking engine, and AI agents.

Guaranteed Evolution: Advanced AI combined with Mirai's decades of experience in hotel distribution, ensuring continuous innovation.

According to Pablo Delgado, CEO of Mirai America: “At Mirai, we envision the future of hotel distribution. A future where Artificial Intelligence will be a fundamental pillar. For this reason, we are introducing Sarai, our Artificial Intelligence agent developed to serve hoteliers. Sarai is designed for professionals who, rather than adopting a wait-and-see attitude, seek to actively lead this transformation.”

And the most motivating thing is that this launch represents only the initial phase of the numerous developments and innovations we are preparing.”

Cost and Availability:
Sarai is available on the web and WhatsApp; new channels will be added progressively. To facilitate adoption, it will be free for the first three months for all Mirai customers. The company offers Mirai Omnichannel, a dedicated team that configures, maintains, and manages Sarai on a daily basis.

Source: Mirai.