Dida Holdings unifies its brands under a new corporate identity with a focus on artificial intelligence

Dida Holdings, a smart distributor of global travel and content, and one of the world's fastest-growing travel technology groups, announces the official launch of its new corporate structure, integrating its portfolio of companies and brands under the Dida Holdings umbrella.

The new structure reflects Dida's evolution: from being a leading travel distribution platform to becoming a diversified global travel technology ecosystem, based on three pillars —Travel, Technology and New Business— with the mission of connecting travel industry partners through AI, automation and next-generation connectivity.

Following the appointment of Daryl Lee as CEO of the group, Dida Holdings takes another step in its transformation into a global tourism technology group powered by AI.

The new corporate identity, now available at didaholdings.com, unifies the group's various companies and brands under a single vision: to become the leading partner in the tourism ecosystem through artificial intelligence, automation and advanced connectivity.

Rikin Wu, founder and chairman of Dida Holdings, comments: “We have built one of the world’s most advanced B2B travel distribution platforms. With the creation of Dida Holdings, we are extending that technology to all areas of the tourism value chain, enabling our partners to share in the growth of a global platform powered by artificial intelligence.”

Under this new structure, the main divisions—Dida Hotels, Dida Flights, Dida Go, and Dida Experiences—will continue their global expansion, driven by AI-based technology and in-depth data analytics.
These units are complemented by Dida's innovation and technology centers, dedicated to developing AI applications in dynamic pricing, connectivity, content automation, and sustainability.

Daryl Lee, the group's CEO, adds: “Our new structure reflects what Dida already is today: a global AI-powered travel technology company with the scale, expertise, and agility needed to help all travel businesses thrive.”

“Under Dida Holdings, our main divisions—Dida Hotels, Dida Flights, Dida Go, and Dida Experiences—are poised to drive sustained global expansion. These business units are supported by technology centers dedicated to developing AI solutions for dynamic pricing, connectivity, content automation, and sustainable operations.”
With operations spanning Asia, Europe, and the Middle East, Dida Holdings combines extensive experience in travel distribution with cutting-edge artificial intelligence technology to redefine how the world connects, books, and experiences travel.

Source: Dida.