Quintana Roo strengthens its presence in the British market during the London World Travel & Tourism Fair 2025
The Mexican Caribbean consolidates its international positioning at the World Travel Market (WTM), one of the most important fairs in the global tourism sector, where the state's 12 destinations were promoted to wholesalers, agencies and specialized media
Quintana Roo is participating in the World Travel Market (WTM) in London with the aim of strengthening the presence of the Mexican Caribbean in the British market, considered one of the most important for the state.
During the event, which took place from November 4 to 6, the Quintana Roo Tourism Promotion Council (CPTQ) presented the 12 destinations of the Mexican Caribbean to wholesalers, travel agencies and specialized media, highlighting their natural, cultural and gastronomic richness.
In 2024, European tourism generated more than 2.1 million passengers for Mexico, of which 59.7% (1.3 million) chose Quintana Roo as their main destination. So far in 2025, more than 245,000 British tourists have visited the Mexican Caribbean, representing 78.9% of all UK visitors to Mexico.
The average stay of these travelers is 10 days, which significantly boosts the economic impact of the state's tourism sector.
“Our participation in the London Tourism Fair reaffirms Governor Mara Lezama’s commitment to strengthening the international promotion of the Mexican Caribbean. The United Kingdom is a strategic market that values the natural beauty, culture, and hospitality of our destinations, and we will continue working to attract more visitors who will generate development and well-being for Quintana Roo families,” stated Bernardo Cueto Riestra, head of the State Tourism Secretariat (Sedetur).
As part of the activities, the ribbon-cutting ceremony for the Mexican Caribbean pavilion took place this Tuesday, marking the formal start of the promotional events before the international public.
The World Travel Market (WTM) is one of the most influential events in the global tourism sector, with over 4,000 exhibitors, 180 countries represented, and 46,000 attendees, including tour operators, investors, and tourism professionals. Its importance makes it a key platform for strengthening strategic alliances and diversifying international markets for Quintana Roo.
With this participation, the State Tourism Secretariat and the CPTQ reaffirm their commitment to the state's international promotion strategy, boosting the competitiveness of the Mexican Caribbean and consolidating Quintana Roo as a world-leading destination, within the framework of the New Era of Tourism promoted by Governor Mara Lezama.