The new luxury: less ostentation, more connection

A new way of traveling is gaining ground around the world: authentic experiences, immersed in nature, that prioritize silence, well-being and personalized attention

(Source: Brerapr Agency)

In times of hyperconnectivity and overstimulation, a new sensibility is beginning to guide travel decisions. Far from fast-paced tourism and ostentatious luxury, more and more people are seeking something different: calm, depth, and a genuine connection with their surroundings. This trend—known globally as Quiet Travel—redefines what it means to travel well.

The new luxury lies not in excess, but in balance: in genuine rest, in privacy, in design that blends seamlessly with the landscape, in gastronomy with a distinct identity, and in services that invite you to reconnect body and mind. Walks without headphones, meals without screens, open skies, silence, contemplation. Travel as a way to return to yourself.

In Argentina, three hotels clearly reflect this philosophy, where luxury is experienced through authenticity and harmony with nature.

Loi Suites Iguazú: five stars between the jungle and the silence

Nestled in the heart of the Misiones rainforest, Loi Suites Iguazú offers an immersive and sensory experience. Suspended walkways, lush vegetation, fine materials, and architecture that respects the environment define a haven where the sounds of water and the jungle set the rhythm.
Its spa, locally inspired cuisine, and warm atmosphere complete a five-star stay that invites you to relax barefoot and with a light soul.
For those seeking an even more personalized experience, the Luxury Getaway combines a privileged location—in a villa overlooking the river—with exclusive service, relaxation, and activities in nature.

Loi Suites Chapelco: Patagonian serenity in contact with the mountains

In the heart of Patagonia, within the Chapelco Golf & Resort complex, Loi Suites Chapelco offers serene and contemplative luxury.
Just four kilometers from the local airport and 17 from San Martín de los Andes, the hotel sprawls across 226 hectares surrounded by forests, lakes, and mountains. Spacious rooms, a spa with panoramic views, regional cuisine, and activities such as golf, trekking, fishing, and skiing come together to create an experience that celebrates nature and a slower pace of life.

Los Cauquenes Resort + Spa + Experiences: the end of the world in peace

In Ushuaia, Los Cauquenes Resort + Spa + Experiences takes the concept of new luxury to the southernmost tip of the continent.
Located on the Beagle Channel beach, it is the only high-end hotel with direct views of the southern sea. Its 54 rooms combine comfort, majestic scenery, and personalized service.
The spa, with its indoor/outdoor pool, gym, and sauna, is a haven of well-being, while the cuisine of Tierra del Fuego is complemented by a Wine Bar and exploration experiences that allow guests to discover the nature and culture of the End of the World from an intimate and exclusive perspective.


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