Global tourism will outpace global economic growth in the next decade

The study, conducted by World Travel Market in collaboration with the WTTC and Oxford Economics, reveals that tourism and travel continue on a solid path of expansion. By 2035, the industry could generate more than $16 trillion, representing approximately 12% of global GDP.

Among the factors driving this growth are the full recovery of international arrivals, which will surpass pre-pandemic levels, and the increasing demand from emerging markets, especially in Asia-Pacific. New traveler consumption habits are also playing a role, with longer stays and a greater preference for authentic experiences. In addition, significant infrastructure development is underway: more than 15,000 aircraft are on order, cruise capacity is expected to increase by 6%, and more than 500,000 new hotel rooms are slated to open this year.

The report does, however, warn of some challenges, such as geopolitical tensions, a talent shortage in the sector, and an uneven recovery across regions. In the short term, North America is showing more moderate performance compared to other regions.

Looking ahead, tourism is consolidating its position as a pillar of global economic growth, driven by innovation, sustainability, and the ability to adapt to changes in traveler preferences.

Fuente: WTM Global Travel Report 2025 – World Travel Market, WTTC y Oxford Economics